Get All Access for $5/mo

United Airlines Passenger Dragged Off Plane by Airport Employees Brute force was used to drag a paying passenger off one of its planes on Sunday night.

By Rose Leadem

Opinions expressed by Entrepreneur contributors are their own.

Scott Olson | Getty Images

A United Airlines passenger who thought he'd be flying from Chicago to Louisville Sunday night was in for a pretty nasty surprise.

Related: Good, Bad and Just Ugly Customer Service Trends

Overbooking United Express Flight 3411, United employees desperately sought volunteers who would give up their seats in return for reimbursements of $400 and $800. There were no takers. United then took desperate measures.

After boarding flight passengers, three security officers approached a seated man and asked him to give up his seat. He refused. The guards then yanked the unnamed man from his seat. While screaming in resistance, the officers dragged the passenger by his arms to the front of the plane. Frightening and shocking other passengers, the man goes silent, with his abdomen showing and his glasses disheveled, while they continue to drag him towards the front.

Related: The Mistakes That Make a PR Crisis Even Worse

Married passengers Aubra and Tyler Bridges documented the traumatizing event, posting a 30-second clip to social media, which has since gone viral. According to Aubra, United used its computer system to randomly select four passengers to deboard the overbooked flight, the unidentified man being one of them.

Eventually, the passenger, who said he was a doctor and needed to see his patients in the morning, was able to get back on the plane -- returning disoriented and with a bloody face.

Responding to the incident, United Airlines issued a public statement on Twitter, apologizing for the event, calling it "upsetting" and claiming it would investigate it further.

It didn't take long before the social media world had its heyday over the incident.

Rose Leadem is a freelance writer for Entrepreneur.com. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Growing a Business

How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Wondering how long your marketing emails should be? Here's what consumers say — so you can send them exactly what they like.

Business News

A Former Corporate Lawyer Now Makes Six Figures on YouTube — Here's How She Does It

Here are the secrets to starting and growing a successful YouTube channel, according to a YouTuber with millions of subscribers.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

New Southwest Airlines Major Investor Wants to Force Out CEO, Slams Company's 'Stubborn Unwillingness to Evolve'

Elliot Investment Management announced a $1.9 billion stake in the Dallas-based Southwest Airlines on Monday and is urging shareholders to vote for new leadership.