Get Noticed Shine a spotlight on your business with our 21 low-cost marketing moves.

With 100-some employees and $10 million in annual revenue, Washington, DC-based software development firm Cynergy Systems doesn't exactly need to watch every promotional penny. But founder and president Carson Hager emphasizes the company's use of creative, low-cost marketing techniques. "Traditional advertising does not really work for us," says Hager, 36. "We don't have millions of dollars sitting around to spend on it."

There's a lesson there: Before you shell out big bucks for your next promotional push, check out these 21 low-cost ways to get more attention for your business.

1. Blog all about it
Set up a free blog on Wordpress.com or Blogger.com, and begin writing interesting commentary that relates to your business, says Hager. To drive traffic, comment on other topic-related blogs and include links back to your own blog. No time to keep a solo blog? Wendy Kobler, founder of marketing and public relations firm Kobler Communications, suggests contacting bloggers in your field who might welcome guest bloggers. You get the benefits of reaching an interested audience without the time commitment of building a blog on your own.