Get All Access for $5/mo

What kind of music can increase sales in a bar?

By Pattie Simone Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Pattie Simone

Digital Adventurer, Profit Alchemist, Entrepreneur

As president of Pomona, N.Y.-based marketing-advantage and founder of WomenCentric, Pattie Simone empowers ambitious companies, individuals and entrepreneurs, helping them to develop strategic, integrated, well-branded communications that engage diverse audiences and fuel sales.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Chick-fil-A's Camp for Kids 'Completely Booked,' Critics Call It 'Disturbing'

Campers who attend the $35 session receive a free kids meal, T-shirt, and name tag.

Franchise

Put Your Design Skills to Work with a Decorating Den Interiors Franchise!

Discover the top benefits of owning a Decorating Den Interiors franchise, from extensive supplier access and supportive community to low overhead costs, perfect for creative entrepreneurs.

Business News

How Can AI Help Small Businesses? It's A Matter of Trust, According to a New Report

Only 7% of U.S. desk workers see AI answers as completely trustworthy.

Diversity

Why Companies Grappling With 'Diversity Fatigue' Need to Change Their Approach to Juneteenth

There's an unfortunate trend sweeping the diversity, equity, and inclusion (DEI) space these days: fatigue. DEI fatigue is the feeling of exhaustion, frustration and skepticism around working toward a diverse, inclusive, and equitable organization. Champions of DEI like thought leaders, consultants, diversity officers, and others are committed, but there are a substantial number of companies that are fatigued and questioning their commitment.

Leadership

A Leader's Guide to Boosting Employee Engagement and Motivation

Discussing the importance of employee engagement and motivation for an organization's success and effective strategies for enhancing them.

Growing a Business

I Recently Rebranded My Entire Company — Here are 12 Strategies I Learned to Take My Brand to the Next Level

Rebrands represent an incredible opportunity for growing brands to ensure their visual identity and overall brand experience accurately reflect their values and positioning.