Aaron Keller
Managing Principal, Capsule
Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.
Latest
A Great Name Tells You More Than Just What the Company Does
It sets the foundation for the customer relationship, establishes leadership and separates the business from the competition.
6 Memory Factors to Consider as You Craft Your Business Name
Keeping in mind the process of encoding and storing, here are a few methods to consider when starting up.
Your Brand Depends on Your Great Business Name Being Protected
Here are six strategies to craft a name that grabs attention, but not for legal reasons.
Ramping Up the Curb Appeal as You Plan to Sell Your Business
Do a thorough inventory of such things as the company's brand assets and messaging to assure the highest value upon a transition in ownership.
Don't Just Have Social-Media Conversations, Design Them
Consider these four elements as you plan your strategy to engage with potential customers.
More Authors You Might Like
-
Sarah Parks
Founder and CEO of ZenToes
-
Nika White
President & CEO
-
Emily Rella
Senior News Writer
-
Christopher Salvi
CEO of Salvi
-
Jacqueline Whitmore
Author, Business Etiquette Expert and Founder of The Protocol School of Palm Beach
-
Sherin Shibu
News Reporter
-
Bryce Conlan
Founder & CEO of Narrative Advantage