Merrick Furst
Merrick L. Furst, Ph.D., Distinguished Professor, runs commercialization and new venture creation and directs undergraduate programs and faculty development in the College of Computing at Georgia Tech. He is also the coauthor of The Heart of Innovation: A Field Guide for Navigating to Authentic Demand, a book he wrote with Matt Chanoff, Daniel Sabbah, Ph.D., and Mark Wegman, Ph.D., who have all helped scores of start-ups, enterprises and non-profit organizations innovate. The book shares a unique methodology to unpack the “black box” of authentic demand and shows innovators how to search for it, recognize it, and create situations for their customers that catalyze it.
Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.
Latest
Your Innovation Won't Succeed Without Authentic Demand. Here's How to Find It
It isn't just enough to invent a new product, service, or solution.
More Authors You Might Like
-
David Einstein
Co-Founder of Orange Line
-
Ben Angel
Entrepreneur Network Contributor
-
Chuck Mattera
Former Chair and CEO of Coherent
-
Terry Rice
Business Development Expert-in-Residence
-
Gloria St. Martin-Lowry
President of HPWP Group
-
Heather R. Huhman
Career and Workplace Expert; Founder and President, Come Recommended
-
Sherin Shibu
News Reporter
-
Kenneth Burke
Vice President of Marketing