Get All Access for $5/mo

Beatles' Album Cover Designer Sir Peter Blake's Dazzle It App Remixes Art Create your own artwork with Sir Peter Blake's art.

By Pamella de Leon

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

As a technique that was first seen during World War I, dazzle painting refers to the use of irregular patterns and contrasting colors on ships, which makes it difficult for enemies to target them on sea. But dazzle painting soon found interest outside of warzones as well- it made its presence felt in the vorticism art movement, with the method influencing people like Sir Peter Blake, the pop culture artist behind the iconic cover of The Beatles' album, Sgt Pepper's Lonely Hearts Club Band.

And Sir Blake continues to be a fan of dazzle painting to this day- earlier this year, Sir Blake let loose a riot of colors on Snowdrop, a passenger ferry in Mersey, England, as part of a commissioned project called Dazzle Ships. Sir Blake has put his name to a new app called Dazzle It, which allows users merge his Everybody Razzle Dazzle design for Snowdrop with their own photos and designs. Images can then be applied to a 3D model setting to let users see how it would look in real life, such as on a ship and even a rubber duck, with an augmented reality scene.

Commissioned by 14-18 NOW –a cultural program across the U.K. to mark the centenary of the First World War- and Bloomberg Philanthropies, the app has been built by Blake with the hope that it will give an indication of how early 20th century artists engaged in the World Wars. Other art commissions that would be included in the app are Chromatique à Double Fréquence pour l'Edmund Gardner Ship by Carlos Cruz-Diez, and Dazzle Ship London by Tobias Rehberger. The Dazzle It app can be downloaded for iOS and Android devices from the iTunes and Google Play stores.

Pamella de Leon

Startup Section Editor, Entrepreneur Middle East

Pamella de Leon is the Startup Section Editor at Entrepreneur Middle East. She is keen on the MENA region’s entrepreneurship potential, with a specific interest to support enterprises and individuals creating an impact.

Side Hustle

This Former Starbucks Employee Started a Side Hustle That's Making More Than $70,000 a Month — and He's Not Done Yet

When Tom Saar moved to New York City, he spotted a lucrative business opportunity.

Women Entrepreneur®

Here Are The Shortlisted Nominees Of The Mastercard Women SME Leaders Awards 2024

The nominees have been selected following a rigorous vetting process by the Entrepreneur Middle East team, as well as a judging committee chaired by Mastercard and industry leaders.

Business News

The Most Downloaded News App in the U.S. May Have Published Dozens of Fake, AI-Written Stories

The stories were fake but had real-world consequences for the app's 50 million monthly users.

Growth Strategies

Cultivating A Growth Mindset: Strategies For Personal And Professional Development

By helping nurture meaningful relationships and embracing life the way it unfolds, cultivating a growth mindset is a must for personal and professional growth.

Marketing

Digital Marketing Tips For A Successful 2020

A golden rule to remember is that people are no longer interested in availing products or services but to invest in a better version of themselves.