Satisfaction Guaranteed! Take this hackneyed phrase and make it mean something in your business.

How many times have you heard or read the phrase"satisfaction guaranteed"? This phrase has been sooverused and underdelivered that most of us automatically disregardit when we see it. But what if you took this old-fashioned notionand gave it some teeth? How would that affect your bottom line?

A guarantee is a written assurance that something is ofspecified quality or that it will perform satisfactorily for agiven time period. A money-back guarantee states that if yourproduct doesn't perform properly or you don't deliversatisfactory service, your customer gets a full refund.

Big companies might seem to have an advantage when it comesto guarantees because of their depth of resources. But smallbusinesses can actually make good on their guarantees moreeffectively because they can act more quickly, customizing theirresponses and controlling the quality of their products orservices.