Kristi Knight
CMO of InMoment
Kristi Knight currently serves as CMO of InMoment, a company providing customer-experience optimization. In her role, she oversaw the successful rebrand, uniting Mindshare Technologies and Empathica. Prior to her tenure at InMoment, Knight also oversaw the rebranding of home automation giant Vivint, which was acquired for more than $2 billion by Blackstone, and established the brand for online marketing and web analytics leader Omniture, which was acquired by Adobe for $1.8 billion.
Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.
Latest
5 Tips on Rebranding from a Billion-Dollar Expert
Rebranding is not for the faint of heart. After rebranding several billion-dollar companies, here are some lessons I have learned along the way.
More Authors You Might Like
-
Zach Ferres
Advisor, Board Member & Investor
-
Michelle Van Slyke
Senior Vice President of Marketing and Sales, The UPS Store
-
Amanda Breen
Senior Features Writer
-
Cyrus Claffey
Founder of ButterflyMX
-
Andres Tovar
Co-Founder of Noetic Marketer | Growth Consultant | Speaker
-
Entrepreneur Store
Entrepreneur Store
-
Emily Rella
Senior News Writer