Ending Soon! Save 33% on All Access

Customized Ecommerce Meets 3-D Printing in Amazon's New Online Store Customers can design and create their own products in a new online shop announced by the Seattle-based ecommerce giant today.

By Catherine Clifford

Opinions expressed by Entrepreneur contributors are their own.

Desperately seeking a bobble head doll that looks just like your friend or frenemy?

Thanks to developments in 3-D printing and the ever expanding reach of Amazon, you can have one delivered to your doorstep.

The ecommerce giant has just launched an online store where customers can design 3-D printable toys, jewelry, home decor and other sorts of miscellaneous tchotchkes. For example, you can customize your own 3-D printable bobble head dolls. Amazon isn't actually making the products; the objects will be created by one of several third-party 3-D printing companies. (If you're particularly intrigued by the bobble heads, Brooklyn, N.Y.-based Mixee Labs makes them.)

Related: This Gadget Will Let You 3-D Print in Nutella

Customers will be given templates for a range of products and then have the option of tinkering with the color, design and other elements. The goods can range anywhere from about $40 to $100.

The new online store is at the intersection of two emerging trends: personalization of the shopping experience and an explosion of the adoption of and use of 3-D printing technology. Not only does 3-D printing make possible personalized bobble head dolls -- which, make no mistake, we think are cool -- but from a corporate perspective, 3-D printing is overhauling the way that products are prototyped, tested and manufactured.

Related: This Company Makes 3-D Printed Headphones That Perfectly Fit Your Ears

"When you take into consideration the investment needed for manufacturing products, 3-D printing offers a cost effective alternative that benefits customers by limitless product options," said Clément Moreau, co-founder of 3-D printing company and Sculpteo, in Amazon's announcement of the news.

The customization shop is not Amazon's first step into the 3-D printing market. In March, the Seattle-based ecommerce juggernaut dipped its toe into the space with a small marketplace for customers to buy nifty consumer goods made through 3-D printing.

With 3-D printing emerging as an industry that could revolutionize American manufacturing, companies are cashing in. Staples and MakerBot have each taken recent steps to make 3-D printers more accessible to the average consumer and one company in Canada has even created a device that will let you 3-D print in Nutella.

Related: No Sci-Fi Here: Your Own Personal Robot Is Coming

Catherine Clifford

Senior Entrepreneurship Writer at CNBC

Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

TikTok Reportedly Laid Off a 'Large Percentage' of Employees as the App's Fate in the U.S. Remains Unclear

Laid-off TikTok employees were notified Wednesday night through Thursday morning.

Business News

More People Are Exploring Entrepreneurship Because of This Unexpected Reason

More new business applications were filed in 2023 than in any other year so far.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Personal Finance

This Investment Bundle Includes a Trading Course and Stock Screener Tool for $150

Approach the stock market with an increased understanding.

Business News

Four Seasons Orlando Responds to Viral TikTok: 'There's Something Here For All Ages'

The video has amassed over 45.4 million views on TikTok.