Ending Soon! Save 33% on All Access

Leading During a Pandemic Documentarian and entrepreneur Soledad O'Brien shares her philosophy for leading in times of crisis.

By Entrepreneur Staff

Soledad O'Brien's mantra for leading her company through the Covid-19 crisis comes down to three words: communication, communication, communication. Fine, that's one word repeated three times, but that's how important she thinks it is. "We reiterate what we believe as an organization so that everyone is very clear," she explains. "We tell everyone that we are going to try to keep everyone employed; that we are not going to shift away from the things we believe are high-quality; that we are going to make sure that safety is prioritized." She also makes it a point to convey that she understands how stressed out everyone is feeling, and backs those words with action. "When a project crosses the finish line, we say, "Take two days off and here's some money for dinner. Go take your loved ones out for dinner or order in and just take a break!'" It is a small monetary investment that pays huge dividends in mental health, she says. "Plus it helps keep New York City restaurants in business. Win-win!" Learn more at soledadobrienproductions.com.

Entrepreneur Small Business Tips is brought to you by The UPS Store. Every ing for small business, all in one place.

Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Career

Is Consumer Services a Good Career Path for 2024? Here's the Verdict

Consumer services is a broad field with a variety of benefits and drawbacks. Here's what you should consider before choosing it as a career path.

Business News

'Creators Left So Much Money on the Table': Kickstarter's CEO Reveals the Story Behind the Company's Biggest Changes in 15 Years

In an interview with Entrepreneur, Kickstarter CEO Everette Taylor explains the decision-making behind the changes, how he approaches leading Kickstarter, and his advice for future CEOs.

Business Ideas

87 Service Business Ideas to Start Today

Get started in this growing industry, with options that range from IT consulting to childcare.