Get All Access for $5/mo

Teen Dies After Attempting Hershey-Owned Company's 'One Chip Challenge' at School, Product to Be Pulled From Shelves The $10 chip, from Amplify Snack Brands' Paqui, is coated with the world's hottest chile pepper.

By Amanda Breen Edited by Jessica Thomas

Key Takeaways

  • Fourteen-year-old Harris Wolobah attempted Paqui's "one chip challenge" at school and died later that day.
  • His parents say the chip is to blame for their son's death. Now, the product is being removed from shelves.
MediaNews Group/The Mercury News | Getty Images

Paqui challenged people to try its $10 chip, dusted with Carolina Reaper chiles — the hottest in the world — and refrain from eating or drinking anything else for as long as possible.

A 14-year-old boy who attempted the viral social media challenge at his high school in Worcester, Massachusetts died last week, The Washington Post reported. Now, the company says it's "actively working" with retailers to remove the product from shelves.

Related: 5 Dangers of Social Media | Entrepreneur

Harris Wolobah, a sophomore, fainted after eating the chip at school. His mother picked him up, and a few hours later, he passed out at home and was taken to the emergency room, where he died, the boy's parents told WBZ.

Wolobah's parents told the TV station that Paqui's chip was to blame for their son's death and called for the product to be banned.

The boy's autopsy is complete, but the state medical examiner likely won't determine the cause of death for weeks, Tim McGuirk, spokesperson for the state executive office of public safety and security, told The Post.

Related: 'Subway Surfing' Surge Is Being Fueled By Social Media: NYPD

Paqui is owned by Amplify Snack Brands, which was purchased by The Hershey Company for $1.6 billion in 2018, PennLive reported. In addition to pulling the product from shelves, Paqui is offering refunds to those who purchased the chip, per the company's site.

Amanda Breen

Entrepreneur Staff

Senior Features Writer

Amanda Breen is a senior features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Is One Company to Blame for Soaring Rental Prices in the U.S.?

The FBI recently raided a major corporate landlord while investigating a rent price-fixing scheme. Here's what we know.

Side Hustle

This Former Starbucks Employee Started a Side Hustle That's Making More Than $70,000 a Month — and He's Not Done Yet

When Tom Saar moved to New York City, he spotted a lucrative business opportunity.

Business News

Microsoft Reportedly Lays Off Over 1,500 Employees in Cloud Sector as Partnership with OpenAI Strengthens

Alphabet also reportedly laid off employees from several teams in Google's cloud unit last week.

Green Entrepreneur®

Why You Need a Contribution Mindset to Thrive in 2024 and Beyond

How to set yourself and your business up for long-term success.

Side Hustle

10 Online Side Hustles Proven to Boost Your Bank Account

Even the busiest schedules can accommodate finding a precious few hours to create a profitable online venture — something that many are already mastering.