Ending Soon! Save 33% on All Access

'There's No Way I'm Going in That House': New Jersey Home That Inspired Netflix's 'The Watcher' Was a Tough Sell "There were a million stories about what was going on with the house," said David Barbosa, the realtor who sold 657 Boulevard in Westfield.

By Sam Silverman

Opinions expressed by Entrepreneur contributors are their own.

The real-life house that inspired Netflix's new horror series The Watcher wasn't all that attractive to buyers.

The show details the true story of Derek and Maria Broaddus' experience living at 657 Boulevard in Westfield, New Jersey, where they persistently received threatening letters from an anonymous stalker.

After five years of living there, the Broaddus' listed the $1.4 million home for sale in 2019, but finding a new homeowner was not an easy feat following a 2018 exposé about the frightening ordeal by The Cut.

"There were a million stories about what was going on with the house," the home's listing agent David Barbosa, who owns David Reality Group and is a Westfield resident himself, said to Entertainment Weekly. "There was such a stigma on the house. That was our biggest hurdle: Trying to get over that stigma. Plus, you had people riding by the house, taking pictures, walking up to the front door, it was crazy."

The Broaddus family began receiving letters saying they were being watched by someone obsessed with the home just three days after they moved into the house in 2014. The letter said the anonymous sender's family was put in charge of watching the home for decades and hinted at grim secrets within the home, in addition to a "second coming," according to The Cut. From then on, the family continued to have spooky encounters in the home such as noises and peculiar neighbors.

After several other real estate agents failed to sell the home, Barbosa took on the listing and put it on the market for $999,999 in March 2019. Despite "a lot of interest in the house" he wanted to make sure the new owners were aware of what went on in the home before committing, so he had prospective buyers read over all the evidence of the frightening letters at an attorney's office before entering into a hard contract.

He recalled how one potential buyer first said they didn't "give a s---" about the letters, but after reading the materials they backed out of the deal, saying "there's no way I'm going in that house.'"

The home eventually was purchased by a couple who "had no concerns at all," for $40,000 less than the asking price in July 2019. According to the real estate agent, the new homeowners haven't received any threatening letters since moving in.

Sam Silverman

Content Strategy Editor

Sam Silverman is a content strategy editor at Entrepreneur Media. She specializes in search engine optimization (SEO), and her work can be found in The US Sun, Nicki Swift, In Touch Weekly, Life & Style and Health. She writes for our news team with a focus on investigating scandals. Her coverage and expertise span from business news, entrepreneurship, technology, and true crime, to the latest in entertainment and TV news. Sam is a graduate of Lehigh University and currently resides in NYC. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

'Creators Left So Much Money on the Table': Kickstarter's CEO Reveals the Story Behind the Company's Biggest Changes in 15 Years

In an interview with Entrepreneur, Kickstarter CEO Everette Taylor explains the decision-making behind the changes, how he approaches leading Kickstarter, and his advice for future CEOs.

Business Ideas

87 Service Business Ideas to Start Today

Get started in this growing industry, with options that range from IT consulting to childcare.

Business Models

How to Become an AI-Centric Business (and Why It's Crucial for Long-Term Success)

Learn the essential steps to integrate AI at the core of your operations and stay competitive in an ever-evolving landscape.

Marketing

5 Steps to Preparing an Engaging Industry Presentation

You can make a great impression and generate interest with an exciting, informative presentation. Find out my five secrets to creating an industry presentation guaranteed to wow.