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The Big Benefits Behind These Three Little Letters: D.B.A. A "Doing Business As" filing can be used to both start or expand a current business on the quick. Here, accounting whiz Mark Kohler parses the innumerable ways he loves DBAs.

By Mark J. Kohler

Opinions expressed by Entrepreneur contributors are their own.

"Doing Business As" filings, often referred to as DBAs, can be cheaper than trademarking your company's name and are relatively easy to install. What they don't help achieve is a long-term solution to protection your company's intellectual property. Here's how to use a DBA to support your business most effectively. For more, visit www.markjkohler.com.

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Mark J. Kohler

Entrepreneur Leadership Network® VIP

Author, Attorney and CPA

Mark Kohler, M.PR.A., C.P.A., J.D., is a highly respected Founding and Senior Partner at KKOS Lawyers, specializing in tax, legal, wealth, estate, and asset protection planning. With a reputation as a YouTube personality, best-selling author, and national speaker, Kohler is dedicated to guiding clients through complex legal and financial landscapes to achieve their American Dream. He also serves as the co-founder and Board Member of the Directed IRA Trust Company and has launched the Main Street Certified Tax Advisor Program to train CPAs and Enrolled Agents nationwide. As the co-host of The Main Street Business Podcast and The Directed IRA Podcast, he simplifies intricate topics like legal and tax strategy, asset protection, retirement, investing, and wealth growth. Mark Kohler's commitment to helping entrepreneurs and small business owners attain success and financial security has made him a trusted expert in the field, benefiting countless individuals and businesses in navigating the financial and business world with confidence.

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