Ending Soon! Save 33% on All Access

3 Key Areas of Opportunity Within the Consumer Packaged Goods Sector This lawyer has worked on deals with major brands like Vitamin Water and Siggi's Yogurt.

By James McKinney

Opinions expressed by Entrepreneur contributors are their own.

In this week's episode of The Startup Story, James McKinney is joined by Ryan Lewendon, partner at law firm Giannuzzi Lewendon. Lewendon has worked on deals with Vitamin Water, Pirate's Booty, Pretzel Crisps, Siggi's Yogurt, Vita Coco and Essential Water. He brings that experience to the current episode of The Startup Story as he and McKinney discuss various industry trends and insights with the consumer packaged goods (CPG) sector.

The CPG industry is estimated to be a $2 trillion market. Despite experiencing a slow-down in growth over recent years, it is still one of the largest sectors. However, large industries and sectors can be challenging for areas of opportunity. In this episode of The Startup Story, Lewendon unpacks his three key areas of opportunity within the CPG space.

You can hear Ryan's full episode of The Startup Story here.

James McKinney

Creator & Host, The Startup Story

James McKinney is the Founder & Host of The Startup Story, a multi-channel brand platform that brings the lessons of highly successful founders directly to the everyday founder. Whether it is through The Startup Story podcast or via the Startup Story LIVE event series, entrepreneurs everywhere can receive tactical and practical guidance from founders who are a few steps ahead.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Growing a Business

Want to Expand Your Market Overseas? Here's Everything You Need to Know About Global Logistics in 2024

With rising geopolitical tensions and changing market conditions it can be hard for businesses to navigate supply chain logistics even in a post-pandemic world. Here are three tips from the CEO of an international customs brokerage.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Kickstarter Is Opening Up Its Platform to Creators and Making Big Changes to Its Model — Here's What's New

The company noted it is moving beyond traditional crowdfunding and making it easier for businesses to raise more money.

Business News

Elvis Presley's Granddaughter Fights Graceland Foreclosure, Calls Paperwork 'Forgeries'

The 13.8-acre estate was scheduled to be sold in a public foreclosure auction on Thursday. Presley's granddaughter and heir, Riley Keough, is fighting to save Graceland in court.

Business Culture

The Psychological Impact of Recognition on Employee Motivation and Engagement — 3 Key Insights for Leaders

By embedding strategic recognition into their core practices, companies can significantly elevate employee motivation, enhance productivity and cultivate a workplace culture that champions engagement and loyalty.