Get All Access for $5/mo

Entrepreneur Elevator Pitch Season 2 Ep. 4: Self-Made Self-Care Entrepreneur's pitch show, judged by IndyCar race winner Danica Patrick and other prominent investors, provides forward-thinking tips for entrepreneurs just getting their start.

By Entrepreneur Staff

Does a product create more problems for its users than it solves? Does it address a need that other products out there don't? Is it something you'd want to receive as a gift? Or is it just plain boring? These are the types of questions the investor judges on the weekly streaming show Entrepreneur Elevator Pitch pose to gauge whether an entrepreneur's business is viable.

Each contestant gets a mere 60 seconds to explain what their product is, the traction it's gotten and the type of deal they're seeking. They deliver this pitch from the Entrepreneur Elevator as it climbs to the boardroom floor, and once time is up, the panel deliberates: Should they invite the founder in to discuss, or should they send them down with hopes of crowdfunding as a plan B?

Related: Entrepreneur Elevator Pitch Season 2 Ep. 3: 'Did He Just Abort His Own Mission?'

In this episode, four enterprising innovators showcase products designed to tackle everyday problems, from messy car cup holders to moldy hair extensions. The Entrepreneur Elevator Pitch investors provide forward-thinking tips for entrepreneurs just getting their start, such as when celebrity guest judge and IndyCar race winner Danica Patrick suggests product launch timing to one founder.

Sometimes, even the most well-rehearsed pitches suffer from technical difficulties, niche markets have big potential and, as VC judge Peter Goldberg puts it, "the things that you believe are not necessarily the right fit surprise you."

Which of this week's hopeful entrepreneurs will the investors fund? Watch the episode above, or on Facebook or YouTube. If you think you've seen the next billion-dollar idea, go ahead and support it via crowdfunding on our Entrepreneur Elevator Pitch landing page.

Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Entrepreneur Elevator Pitch

Who Wins Big on the High-Stakes Season Finale of 'Elevator Pitch'?

What Should You Value More — An Investor's Money or Their Experience?

'That Was Ridiculous!' See What Left One Investor Exasperated on the New Episode of 'Elevator Pitch'

It Was All Going Great Until Someone Said the F-Word. Watch an All-New Episode of 'Entrepreneur Elevator Pitch'!

Business News

The Most Downloaded News App in the U.S. May Have Published Dozens of Fake, AI-Written Stories

The stories were fake but had real-world consequences for the app's 50 million monthly users.

Business News

Is One Company to Blame for Soaring Rental Prices in the U.S.?

The FBI recently raided a major corporate landlord while investigating a rent price-fixing scheme. Here's what we know.

Side Hustle

This Former Starbucks Employee Started a Side Hustle That's Making More Than $70,000 a Month — and He's Not Done Yet

When Tom Saar moved to New York City, he spotted a lucrative business opportunity.

Business News

Google's Chief Privacy Officer Announces Sudden Departure Amid Leaked Internal Privacy Documents

Keith Enright has held the position with the company since 2018.

Business News

'Pay Off My Debt' TikToker Explains How Much Money He Made from His Viral Video and the Inspiration for the Trend

Jake Burgett told Entrepreneur how he came up with the idea for the personal finance trend sweeping social media.

Starting a Business

This Serial Entrepreneur Sells 'Anti-Bitch Serum' That Keeps Customers Coming in 'All Day Long': 'I'm Like the Magic Eight Ball'

Jeni Castro, founder of Coffee Dose, explains how she brewed up a truly unique brand of coffee cafes.