Vincent Bastien
Professor of Marketing, HEC Paris
Latest
Marketing To A High-End Consumer, Using The Luxury Strategy
The luxury strategy aims at creating the highest brand value and pricing power by leveraging all intangible elements of singularity- i.e. time, heritage, country of origin, craftsmanship, man-made, small series, prestigious clients, etc.
More Authors You Might Like
-
Emily Rella
Senior News Writer
-
Phil Prosser
CEO of Feedback ASAP
-
Mary Banks
Director of Admissions Consulting, Quad Education Group
-
Nikola Baldikov
CEO at InBound Blogging
-
John Kitchens
CEO of John Kitchens Coach
-
Neil Patel
Entrepreneur and Online Marketing Expert
-
Entrepreneur Store
Entrepreneur Store