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Creating a logo can be the most critical branding step. Here, we critique and offer insight on the logos from some of the biggest brands.

The Latest

Could This Band of Flying Drones Be the Next YouTube Sensation?

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KMel Robotics has programmed drones to play musical instruments. Check out their first music video.
2 Mobile Apps That Help Make a Busy Entrepreneur's Life Super Easy

2 Mobile Apps That Help Make a Busy Entrepreneur's Life Super Easy

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Take it from tech expert Veronica Belmont. These tapps can save you time and hassle.
Shutting Down to Starting Up: Being Hooked on Entrepreneurship

Shutting Down to Starting Up: Being Hooked on Entrepreneurship

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Even with past failures, entrepreneurs often continue to persevere on, looking for their next venture to jump into. For our series The Grind, one entrepreneur opens up about why she isn't ready to throw in the entrepreneurship towel.
The 4 Factors to Consider Before Hiring Your First Employee

The 4 Factors to Consider Before Hiring Your First Employee

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It's important to figure out the cost associated with taking on help and gauge other impacts on your business.
Don't Hurt Entrepreneurship In Fighting Income Inequality

Don't Hurt Entrepreneurship In Fighting Income Inequality

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Stimulating entrepreneurship means accepting more inequality. Policy intervention needs to understand that.
This Startup Aims to Be the Tesla of Mattresses
BUSINESS UNUSUAL

This Startup Aims to Be the Tesla of Mattresses

by Geoff Weiss
New York-based startup Casper is looking to bring some transparency -- as well as vertical integration -- to the $13 billion mattress industry.
The 7 Books Every Entrepreneur Needs to Read When They're Discouraged
Inspiration

The 7 Books Every Entrepreneur Needs to Read When They're Discouraged

by Dorie Clark
As a founder, you are going to see your fair share of twists and turns, with some making you want to throw in the towel. Here are seven books to read when you are feeling discouraged and need to feel inspired.
Franchise Players: This Former Stay-at-Home Mom Takes on Home Inspection Franchising

Franchise Players: This Former Stay-at-Home Mom Takes on Home Inspection Franchising

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After nine years as a stay-at-home mom, Andrea Sammreich reentered the working world as a Pillar to Post Home Inspections franchisee.
Troubling Trend: Fewer High School Grads Are Choosing College

Troubling Trend: Fewer High School Grads Are Choosing College

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After surging during the recession, college enrollment is down as high school graduates appear to be choosing work over school.
Outer Space: Bitcoin's Final Frontier?

Outer Space: Bitcoin's Final Frontier?

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Bitcoin core developer Jeff Garzik is taking steps to set up a satellite system that would beam Bitcoin's block chain public ledger down to earth.
Remember, It May Take Time for Employees to Bear Fruit

Remember, It May Take Time for Employees to Bear Fruit

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Does the New York Knicks president's recent decision to fire the entire coaching staff show that leaders shouldn't be so obsessed with moment-to-moment results?
Hottest of the Hot: The Most Exciting Trends in Innovation Right Now

Hottest of the Hot: The Most Exciting Trends in Innovation Right Now

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At the launch of Tribeca Film Festival's Innovation Week, a panel of leaders in NYC talked about what excites them most right now. Answers ranged from a crowdfunded virtual reality headset to a new way to think about our own identities.
Eye of the Tiger: U.S. Army Eyes Night Vision Contact Lenses

Eye of the Tiger: U.S. Army Eyes Night Vision Contact Lenses

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Forget heavy night vision goggles. Scientists are developing a better, lighter way for soldiers to see in the dark.
Is Your Company a Good Fit for an Employee Stock Ownership Plan?

Is Your Company a Good Fit for an Employee Stock Ownership Plan?

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This setup grants tax advantages while enabling workers to receive valuable stock in the firm when they retire.
Marketing Expert: The Best Tools for Understanding Your Social-Media Accounts

Marketing Expert: The Best Tools for Understanding Your Social-Media Accounts

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For our Ask the Expert column, marketing guru Joanna Lord highlights the top tools she uses for social media.
6 Things You Didn't Know About Your Financial Statements

6 Things You Didn't Know About Your Financial Statements

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The information could be useful, if it's prepared correctly and you know what to look for.
Tech, Food & Transportation: How Life Has Changed Since the 1964 World's Fair

Tech, Food & Transportation: How Life Has Changed Since the 1964 World's Fair

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In 50 years' worth of innovation, much has changed. But in some ways, the more things change, the more they stay the same.

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