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Why? Bay Area rents are too damn high.
Our expert explains you must be compelling to be remembered. :42
When asked about the future of wearable technology, tech enthusiast Veronica Belmont says she is more excited about 'embeddable' tech. Here's why. 1:04

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6 Things You Must Do 36 Months Before Your IPO

6 Things You Must Do 36 Months Before Your IPO

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If you wait till the last minute, the public offering will disrupt your business. And if that happens, what’s the point?

Mixing Business and Friendship? Read This First.

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If you’re going into business with a friend, make sure you’re prepared.
As World Awaits Apple's iPhone 6, Analysts Expect Dull Q2 Results

As World Awaits Apple's iPhone 6, Analysts Expect Dull Q2 Results

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Analysts expect an unimpressive earnings report from Apple as consumers hold out for the new iPhone 6.
The 3 C's of Content Marketing

The 3 C's of Content Marketing

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If you really want to connect with customers, keep these three principles in mind as you shape your campaign.

Why China Is Just as Important as Breakfast in the Fast-Food Wars

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While breakfast has been making headlines, there are other high-stakes areas where U.S. fast-food giants should be focused.
This Startup Aims to Be the Tesla of Mattresses
BUSINESS UNUSUAL

This Startup Aims to Be the Tesla of Mattresses

by Geoff Weiss
New York-based startup Casper is looking to bring some transparency -- as well as vertical integration -- to the $13 billion mattress industry.
What Motivates Entrepreneurs to Do What They Do? (Infographic)
Inspiration

What Motivates Entrepreneurs to Do What They Do? (Infographic)

by Catherine Clifford
Running your own business is stressful, tiring and risky. So, why bother? A new survey reveals some surprising insights.
8 Steps to Take Before Opening the Doors of Your Nonprofit

8 Steps to Take Before Opening the Doors of Your Nonprofit

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Before you can start the hard word of raising money for your mission, there are a few things you need to put in place to help guarantee your nonprofit's success.
Pitching Practice: A PR-Checklist for Early-Stage Startups

Pitching Practice: A PR-Checklist for Early-Stage Startups

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Early-stage startups don't need a PR firm to get press. Instead, they need to roll up their sleeves, do the work and execute.
4 Qualities of People With Autism That Could Benefit Your Business

4 Qualities of People With Autism That Could Benefit Your Business

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If you're seeking employees with intense focus and attention to detail, consider a candidate with autism.
3 Tips for Managing Crowdsourced Workers

3 Tips for Managing Crowdsourced Workers

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Providing incentives and learning to listen can help managers maximize a crowdsourced workforce.
The 7 Books Every Entrepreneur Needs to Read When They're Discouraged

The 7 Books Every Entrepreneur Needs to Read When They're Discouraged

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As a founder, you are going to see your fair share of twists and turns, with some making you want to throw in the towel. Here are seven books to read when you are feeling discouraged and need to feel inspired.
Do Pass Go: Business Lessons From Monopoly

Do Pass Go: Business Lessons From Monopoly

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The game we all grew up playing actually provides great advice for entrepreneurs trying to figure out the startup world.
7 Tips For Getting Good at Spotting Trends

7 Tips For Getting Good at Spotting Trends

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In order to succeed in business you need to anticipate what your market will want or need before it’s completely obvious to all. Here's how.
How These 10 Marketing Campaigns Became Viral Hits

How These 10 Marketing Campaigns Became Viral Hits

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Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.
The Science Behind Crafting Contagious Content

The Science Behind Crafting Contagious Content

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Jonah Berger, a marketing professor a the Wharton School of Business, has identified six key drivers of virality.
This VC Powerhouse Doesn't Want to Hear Your Elevator Pitch

This VC Powerhouse Doesn't Want to Hear Your Elevator Pitch

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No matter how smart you are or how great you startup idea is, one big investor says the elevator-style pitch doesn't work. Here's why.