Business News
This Income Bracket Is More Likely to Trust Influencers — And Want Their Jobs
A September survey of about 2,000 U.S. adults found that this subset was more likely to trust influencers and buy from them.
Sherin Shibu
News Reporter
Entrepreneur Staff
Sherin Shibu is a business news reporter at Entrepreneur.com. She previously worked for PCMag, Business Insider, The Messenger, and ZDNET as a reporter and copyeditor. Her areas of coverage encompass tech, business, strategy, finance, and even space. She is a Columbia University graduate.
Want to write for Entrepreneur too?
Apply to join Entrepreneur Leadership network.
More From Sherin Shibu
Business News
This Company Warns Applicants About Its ‘Controversial’ Jobs. 800,000 People Still Applied.
The tech company owns both Vimeo and AOL.
Building a Business
She Grew Up on Food Stamps and Started a Hedge Fund at MIT. Now Her 8-Figure Startup Counts Nvidia and OpenAI as Clients.
Christina Qi recently raised $97 million in Series B financing for her data-driven startup.
Business News
Jeff Bezos Has a Vision for the Future — And It’s the Exact Opposite of What Other AI Leaders Predict
While some leaders warn of mass unemployment, Bezos predicts productivity gains could let people work less without sacrificing their ability to support a family.
Business News
Apple’s Next Big Push Isn’t an iPhone. It’s Your Front Door.
An unusual partnership with LG will help power Apple’s push into smart home devices.
Business News
He Helped Create Modern AI. Now the ‘Godfather of AI’ Wants an FDA-Style Approval System for It.
His idea is an approval system for AI — but what would it take to get a green light?
Business News
Need Money for College? Grab a Fishing Rod to Win Scholarships and Prizes.
More young contestants are finding opportunities through high school fishing programs.
Business News
Here’s What a Survey of 30,903 Professionals Reveals About Work and Burnout: ‘I Don’t Know Who I Am’
Only 22% of developers are happy at work as AI reshapes their jobs.
Business News
High Earners Are Betting They Can Do Better Than Maxing Out Their 401(k)s
Some well-paid savers are looking elsewhere to grow their money.
Building a Business
She Quit Her 6-Figure Amazon Job at 3 Months Pregnant to Launch Her Own Business: ‘Massive Opportunity Ahead of Us’
Torrendell says her 20-year career, which included stints at Apple and Meta, taught her to recognize signals about the next big thing before they became obvious to everyone else.
Business News
Here’s Why This $215 Billion Bank Is Racing to Promote Junior Bankers
The bank is giving its rising bankers a career boost.
Business News
Owning a Home Feels Out of Reach — So Gen Z Is Spending Big in Another Area
Here’s how Gen Z is “reorganizing the American Dream” and cutting back to afford their goals.
Business News
They Make More Than $300,000 a Year — And Still Say They’re Living Paycheck to Paycheck
A Goldman Sachs survey suggests even high-income Americans are struggling to build savings.
Business News
LinkedIn CEO Is Leaving After 18 Years
Ryan Roslansky recently announced his departure, ending a career that spanned nearly two decades at LinkedIn and Microsoft.
Business News
Netflix Co-CEO Says This Is a Major Problem With the $281 Billion Company
Ted Sarandos said he’s working on improving the streaming giant.
Building a Business
She Launched Her Brand With $300 and a Sewing Machine. Then She Bootstrapped It to a 7-Figure Acquisition.
Here’s how Jessica Liao Mayers grew her brand without taking a penny of external investment.
Buying a Franchise
This Franchise Did $4.94 Billion in Revenue Last Year. Here’s What Its New CEO Wants to Change.
The franchise insider took on nearly every job within the company before becoming CEO.
Business News
Workers Are Managing AI Bots — Without Getting Manager Pay
A new report reveals that more workers than ever are managing AI bots without a raise or title change.
Business News
Is ChatGPT Dulling Your Brain? New Studies Raise Alarming Questions.
Psychologists say generative tools can weaken attention and problem‑solving.
Buying a Franchise
This Self-Described ‘Arrogant’ Leader Bought 6 Businesses for $3 Million and Lost Them All. Here’s What She Learned and How She Got Back on Track.
The experience fundamentally changed the way she thought about business.
Business News
Apple’s New CEO Has Big Plans. Here’s What He’s Planning to Change.
John Ternus is leading Apple’s next chapter, and he’s focused on getting the company to move faster.
Business News
This Ivy League Professor Used AI to Write an Article About the Dangers of AI Cheating. Students Pointed Out the ‘Hypocrisy.’
He issued a public apology after an AI detector flagged his work as 100% AI-generated.
Business News
This CEO Spent 41 Years Working at the Same Chain. He Says This One Habit Is ‘Critically Important’ for Leaders.
This CEO regularly visits every restaurant and knows every franchisee and store manager.
Business News
Here’s Why Your Next Latte Might Taste Like a Walk in the Woods
Brands are increasingly turning to wild, woodsy flavors, from pine sodas to juniper coffee.
Business News
900 Applicants Wanted a Startup Internship. First, They Had to Meet a Surprising Old-School Requirement.
It’s one more hoop to jump through for candidates looking for entry-level work.
Business News
He Was a Candidate for Several Prestigious Literary Awards — Then a Detector Said He Used AI to Write ‘100%’ of His Novel
Thélyson Orélien, 38, faces accusations that he used AI to write his popular debut novel. Here’s his response.
Business News
Google’s New Initiative Aims to Match 25,000 Veterans With These In-Demand Jobs
Google is recruiting veterans for skilled trade careers as the labor shortage deepens.
Business News
Airbnb’s CEO Was Drowning in Meetings. Then He Built an AI ‘Brain’ That Cut Them in Half.
Here's how Brian Chesky turned to technology for help with a common CEO struggle.
Business News
Fake Job Ads Are Everywhere. This Internet Vigilante Has Removed 60,000 of Them.
This 39-year-old job-seeker is hunting down fake job ads and the scammers behind them.
Buying a Franchise
Doctors Diagnosed Her With a Rare Cancer and Gave Her Months to Live. She Survived and Opened a $500,000 Fitness Franchise.
The former PepsiCo executive was drawn to Hotworx, a 24/7 fitness studio franchise offering infrared sauna workouts.
More Authors You Might Like
Ben Richmond
President and CEO, Wagepoint
Dr. Kyle Elliott
Tech Career Coach & Executive Coach
Amanda Breen
Senior Features Writer
Marti Willett
President of Digital Marketing Recruiters