Gilad Bechar is the founder and CEO of Moburst, a global mobile marketing agency helping first-tier startups and brands grow their mobile businesses.
About Gilad Bechar
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A solid mobile strategy could turn this holiday season to a sales launchpad for your brand and is the single most important thing your marketing team should be doing right now.
Mobile can do far more than just bring your brand's image to new audiences -- it can help build it and even save it from the occasional PR crisis.
While taking a trip with your team is definitely fun, there are also lessons you can learn from the experience.
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Given that 60 percent of the time users spend online is through their mobile devices, establishing a solid mobile presence ensures that your customers always have a piece of your brand at the tip of their fingers.
While many brands understand the importance of a strong mobile presence, they do not necessarily know how to get there.
Developing this one skill can help your startup become successful.