Gilad Bechar is the founder and CEO of Moburst, a full-service mobile-first digital agency that propels companies into category leaders through integrated marketing and growth strategy. He served as a judge for international marketing awards and has mentored emerging startups at Moburst, Microsoft Accelerator, Tel Aviv University and Unit 8200.
A solid mobile strategy could turn this holiday season to a sales launchpad for your brand and is the single most important thing your marketing team should be doing right now.
Given that 60 percent of the time users spend online is through their mobile devices, establishing a solid mobile presence ensures that your customers always have a piece of your brand at the tip of their fingers.
While there is no better time than the present for entrepreneurs to break into the world of mobile, there are some misconceptions that need to be addressed.