If Your Company Is Not Customer-Obsessed, You're Doing It Wrong

If Your Company Is Not Customer-Obsessed, You're Doing It Wrong

Since the advent of agile development and the rise of data-driven insights, "customer obsession" went from grabbing headlines, to a nice-to-have, and now it's mission-critical.

Latest

How Brands Are Capitalizing TikTok to Win New Audiences

Want to learn how to use TikTok for marketing? There are tons of brands that already use TikTok to grow their audience. Learn more in this post.

Why In-Store Experiences Are Retailers' Greatest Antidote to Inflation

As inflation restricts shoppers' spending, in-store experiences offer greater value.

No, It's Not Just You: Customers Everywhere Are Having Meltdowns Over the Starbucks Mobile App Not Working

Starbucks mobile app was down starting during early hours on Thursday.

Billionaire Rihanna Welcomes a Baby Boy

Forbes reported that her net worth has shot above $1.7 billion, making her the 'richest female musician' in the world.

News & Trends

No, It's Not Just You: Customers Everywhere Are Having Meltdowns Over the Starbucks Mobile App Not Working

Starbucks mobile app was down starting during early hours on Thursday.

Billionaire Rihanna Welcomes a Baby Boy

Forbes reported that her net worth has shot above $1.7 billion, making her the 'richest female musician' in the world.

The Wait Is Over as Fans Celebrate the Return of Taco Bell's Cult-Favorite Menu Item: 'Nature Is Healing'

The beloved menu item was abruptly removed two years ago amid pandemic-related issues.

Entrepreneur Store

How to Improve Your Digital Copywriting

Give your business a boost by just becoming a smarter copywriter.

Protect Your Online Privacy with a Special Deal on FastestVPN

Get this top-rated VPN for an extra 20 percent off.

Exercise at the Office with This Pedal Exerciser

The FlexStride Pedal Exerciser can be a great tool for busy entrepreneurs.

Franchise

Latest Franchise Articles

Franchises are 'Ready Made' Business Opportunities

Franchising can be a turnkey solution for budding entrepreneurs.

Wendy's, McDonald's Sued for Allegedly Misrepresenting Burger Patty Size

The complaint cites numerous burgers from each chain, including the Wendy's Bourbon Bacon Cheeseburger and McDonald's Big Mac.

The Pandemic Created 'Childcare Deserts,' and This Bilingual Education Company Is Stepping In to Fill the Void

Canadian brand Maple Bear had been eyeing expansion to the U.S. for a while, but changing demographics during the pandemic finally made the time right.

Elevator Pitch

5 Tips to Perfect Your Elevator Pitch

Communicate your value proposition quickly and effectively to win more business.

She Brought a Baby to the Boardroom While Asking for $1 Million. There's No Way That Worked...Right?

Would you dare to try the high-risk, high-reward strategy of bringing a small child to your investment pitch?

You've Got a Great Invention. Now How Do You Get People to Buy It?

It's a good idea to start a business by solving a problem, but make sure to consider who is actually paying for your solution.

This Is the No. 1 Mistake You Can Make When Pitching Investors

Messing up a pitch isn't nearly as bad as giving up.

Going Public

'Going Public' Season 1 Finale: Onward and Upward

The end of one chapter is just the beginning for these four companies.

How to Find the Best Growth Strategy for Your Business

On the new episode of 'Going Public,' it's all about growth.

'Going Public' New Episode: Here's How to Get the Attention of High-Wealth Investors

Learn what it takes to find success at The Money Show in Las Vegas.

'Going Public': Learn the Art and Science of Valuation

On this episode, founders find out if they are on the right track.
By Nadine Greiner, Ph.D.
How To Lead in Business and in Life
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In This Issue

Edition: June 2022

Featured Story


Zooey Deschanel Embraces the Word 'Quirky' and Thinks Businesses Should Too

The actress and entrepreneur has cofounded enough ventures to know that whatever sets you apart will guide you toward success.

Read More

Other Stories


A Cognitive Scientist Reveals Why We Choke Under Pressure and How to Avoid It

A Cognitive Scientist Reveals Why We Choke Under Pressure and How to Avoid It

Cognitive scientist and president of Barnard College Sian Beilock discusses how we "get in our own way" when it matters most and shares strategies to help prepare for success when the stakes are high.

Are You Missing A Big Opportunity? Ask Yourself This Question

Are You Missing A Big Opportunity? Ask Yourself This Question

It's easy to feel like each opportunity could be the last, but that's not usually the case.

The Secret Formula for Writing an Inspirational Quote

The Secret Formula for Writing an Inspirational Quote

Inspirational sayings don't have to be, well, "inspired." Knowing what will resonate with others is an art and a science.