If You Really Want to Understand Customer Needs, Avoid Surveys

If You Really Want to Understand Customer Needs, Avoid Surveys

Most surveys provide little value to understanding customers and can lead you down the wrong path for your business with a false sense of security. Here's what to do instead, and how to use surveys properly if you absolutely have to.

Latest

Under Armour CEO Unexpectedly Steps Down, Receives $7.1 Million in Severance

Under Armour CEO Unexpectedly Steps Down, Receives $7.1 Million in Severance

After two years on the job, Patrik Frisk will step down as CEO of Under Armour, effective June 1.
Madeline Garfinkle | 2 min read
Is Your Company Experiencing Growing Pains? Here's How to Thrive Through Them

Is Your Company Experiencing Growing Pains? Here's How to Thrive Through Them

Both leaders and employees play a critical role in easing the pains that come with fast growth. Here are a few ways to adapt amid your company's changing environment.
Cheri Beranek | 6 min read
JPMorgan Analysts Have Predicted How Much Your Gas Will Cost This Summer, and It's Not Good

JPMorgan Analysts Have Predicted How Much Your Gas Will Cost This Summer, and It's Not Good

Twenty-eight U.S. states saw record-high gas prices over the past couple of weeks, and it looks like things are about to get worse. 
Amanda Breen | 2 min read
A 4-Step Guide to Facing Failure and Getting Back Up

A 4-Step Guide to Facing Failure and Getting Back Up

Here's how to make learning opportunities out of life's challenges.
Ryan McGrath | 5 min read
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News & Trends

Under Armour CEO Unexpectedly Steps Down, Receives $7.1 Million in Severance

Under Armour CEO Unexpectedly Steps Down, Receives $7.1 Million in Severance

After two years on the job, Patrik Frisk will step down as CEO of Under Armour, effective June 1.
Madeline Garfinkle | 2 min read
JPMorgan Analysts Have Predicted How Much Your Gas Will Cost This Summer, and It's Not Good

JPMorgan Analysts Have Predicted How Much Your Gas Will Cost This Summer, and It's Not Good

Twenty-eight U.S. states saw record-high gas prices over the past couple of weeks, and it looks like things are about to get worse. 
Amanda Breen | 2 min read
Taylor Swift Doles Out Moving Career Advice to NYU Class of 2022: 'The People Who Want It the Most Are the People I Hire to Work for My Company'

Taylor Swift Doles Out Moving Career Advice to NYU Class of 2022: 'The People Who Want It the Most Are the People I Hire to Work for My Company'

The singer-songwriter received an honorary Doctorate in Fine Arts from New York University on Wednesday.
Emily Rella | 6 min read

Entrepreneur Store

Protect Your Online Privacy with a Special Deal on FastestVPN

Protect Your Online Privacy with a Special Deal on FastestVPN

Get this top-rated VPN for an extra 20 percent off.
Entrepreneur Store | 2 min read
Exercise at the Office with This Pedal Exerciser

Exercise at the Office with This Pedal Exerciser

The FlexStride Pedal Exerciser can be a great tool for busy entrepreneurs.
Entrepreneur Store | 2 min read
Save Money for Your Business and Home with Sam's Club

Save Money for Your Business and Home with Sam's Club

Get access to a massive array of products that are available at prices that you won't find from traditional retail outlets.
Entrepreneur Store | 2 min read

Franchise

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The UPS Store

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Popeyes Louisiana Kitchen

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Jersey Mike's Subs

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Culver's

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Latest Franchise Articles

Franchises are 'Ready Made' Business Opportunities

Franchises are 'Ready Made' Business Opportunities

Franchising can be a turnkey solution for budding entrepreneurs.
Jeff Cheatham | 4 min read
Wendy's, McDonald's Sued for Allegedly Misrepresenting Burger Patty Size

Wendy's, McDonald's Sued for Allegedly Misrepresenting Burger Patty Size

The complaint cites numerous burgers from each chain, including the Wendy's Bourbon Bacon Cheeseburger and McDonald's Big Mac.
Amanda Breen | 3 min read
The Pandemic Created 'Childcare Deserts,' and This Bilingual Education Company Is Stepping In to Fill the Void

The Pandemic Created 'Childcare Deserts,' and This Bilingual Education Company Is Stepping In to Fill the Void

Canadian brand Maple Bear had been eyeing expansion to the U.S. for a while, but changing demographics during the pandemic finally made the time right.
Kim Kavin | 4 min read

Elevator Pitch

5 Tips to Perfect Your Elevator Pitch

5 Tips to Perfect Your Elevator Pitch

Communicate your value proposition quickly and effectively to win more business.
Mauricio Umansky | 5 min read
She Brought a Baby to the Boardroom While Asking for $1 Million. There's No Way That Worked...Right?

She Brought a Baby to the Boardroom While Asking for $1 Million. There's No Way That Worked...Right?

Would you dare to try the high-risk, high-reward strategy of bringing a small child to your investment pitch?
Entrepreneur Staff | 2 min read
You've Got a Great Invention. Now How Do You Get People to Buy It?

You've Got a Great Invention. Now How Do You Get People to Buy It?

It's a good idea to start a business by solving a problem, but make sure to consider who is actually paying for your solution.
Entrepreneur Staff | 2 min read
This Is the No. 1 Mistake You Can Make When Pitching Investors

This Is the No. 1 Mistake You Can Make When Pitching Investors

Messing up a pitch isn't nearly as bad as giving up.
Entrepreneur Staff | 2 min read

Stewards of Sustainable Progress

ESG Is the Next Frontier — a Conversation With Buro Happold's Mike Stopka

ESG Is the Next Frontier — a Conversation With Buro Happold's Mike Stopka

Valentina Fomenko | 12 min read
5 Steps to Harnessing Feminine and Masculine Energy for Better Results

5 Steps to Harnessing Feminine and Masculine Energy for Better Results

Leslie Ann Miller (aka LAM) | 5 min read
How DEI and Sustainability Can Grow Your Triple Bottom Line

How DEI and Sustainability Can Grow Your Triple Bottom Line

Nika White | 6 min read

Going Public

'Going Public' Season 1 Finale: Onward and Upward

'Going Public' Season 1 Finale: Onward and Upward

The end of one chapter is just the beginning for these four companies.
Going Public | 1 min read
How to Find the Best Growth Strategy for Your Business

How to Find the Best Growth Strategy for Your Business

On the new episode of 'Going Public,' it's all about growth.
Going Public | 1 min read
'Going Public' New Episode: Here's How to Get the Attention of High-Wealth Investors

'Going Public' New Episode: Here's How to Get the Attention of High-Wealth Investors

Learn what it takes to find success at The Money Show in Las Vegas.
Going Public | 2 min read
'Going Public': Learn the Art and Science of Valuation

'Going Public': Learn the Art and Science of Valuation

On this episode, founders find out if they are on the right track.
Going Public | 1 min read
Entrepreneur Voices on Emotional Intelligence
Featured Book

Entrepreneur Voices on Emotional Intelligence

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By The Staff of Entrepreneur Media, Inc.
MASTER YOUR EMOTIONS. Success as an entrepreneur takes a lot more than big ideas and dedication. With threats of loneliness, burnout, and rejection at nearly every turn, the entrepreneurial journey is riddled with obstacles-but the staff, experts, and voices of Entrepreneur want you to know you're not alone. In this edition of the ENTREPRENEUR VOICES series, EQ experts and entrepreneurs bring you real-world strategies to help you get brutally honest with yourself, decipher nonverbal cues, maintain a positive mindset, and continuously boost your emotional intelligence.
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Latest Video

4 Things to Do When You're in a Negotiation

4 Things to Do When You're in a Negotiation

The executive director and CEO of WIN Summit shares her advice for entrepreneurs looking to elevate their negotiation skills.
Matt Horn on Finding Purpose in Family and Flames

Matt Horn on Finding Purpose in Family and Flames

This Entrepreneur Believes the 9-to-5 Work Week Is Dead. So She Created a Platform That Matches Talent With Project-Based Work.

This Entrepreneur Believes the 9-to-5 Work Week Is Dead. So She Created a Platform That Matches Talent With Project-Based Work.

In This Issue

Edition: June 2022

Featured Story

Zooey Deschanel Embraces the Word 'Quirky' and Thinks Businesses Should Too

The actress and entrepreneur has cofounded enough ventures to know that whatever sets you apart will guide you toward success.

Read More

Other Stories

A Cognitive Scientist Reveals Why We Choke Under Pressure and How to Avoid It

A Cognitive Scientist Reveals Why We Choke Under Pressure and How to Avoid It

Cognitive scientist and president of Barnard College Sian Beilock discusses how we "get in our own way" when it matters most and shares strategies to help prepare for success when the stakes are high.

Are You Missing A Big Opportunity? Ask Yourself This Question

Are You Missing A Big Opportunity? Ask Yourself This Question

It's easy to feel like each opportunity could be the last, but that's not usually the case.

The Secret Formula for Writing an Inspirational Quote

The Secret Formula for Writing an Inspirational Quote

Inspirational sayings don't have to be, well, "inspired." Knowing what will resonate with others is an art and a science.

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