As we can begin to see the light at the end of the tunnel, let's assess what the weird dynamics of the pandemic should've taught startup founders and how we can use our experiences in a post-pandemic world.
As social media platforms lose billions in advertising revenues due to Apple's new App Tracking Transparency feature, social commerce and AR could become their saving grace as they struggle to regrow their revenues.
Fundraising is a crucial piece to any successful business plan, but landing investors is often a challenge, especially in today's very competitive fundraising landscape. Keep in mind these key things as you're starting your journey on the fundraising circuit.
Most people think a pitch is all about how well they give a presentation but the reality is that's only one piece of the 'successful pitch' pie. There are other areas of the meeting that need to be considered - starting with understanding what motivates other people in the room.
In our 'Creative Conversations in Advertising' series, Creative Director at Goodby Silverstein & Partners Tristan Graham and Entrepreneur magazine Editor in Chief Jason Feifer discuss the birth of a very funny (and impactful) commercial.