If your marketing messages aren’t powerful and don’t speak to the right audiences, they won’t deliver the results you need. In other words, you’ll lose money on your investments, and you’ll lose sales. No business owner can afford that!

Words carry a lot of weight, and you need to use them wisely in your marketing messages. An experienced copywriter can craft messages that communicate effectively and motivate the audience to take action, but what if you can’t afford to hire a copywriter? What if you’re not sure the copywriter you’re working with is any good?

Related: 10 Laws of Social Media Marketing

Fortunately, there are a number of theories you can learn and tools you can use to write better marketing messages yourself or to ensure the writer you’re working with is delivering quality copy....

Hebru Brantley always knew he needed to find an outlet to express himself. But, why did he choose art and, more specifically painting, as his means of expression?

"Because it was the cheapest way," Brantley says. "[I could] go grab a can [of paint] and figure it out."

He also explains how he learned about business growing up on the south side of Chicago from his neighbors and from hip-hop. There, he learned that you don't need to wait for someone else to start promoting your product -- you can do it yourself. 

Whatever he learned must have worked, because Bradley now counts Jay-Z, Chance the Rapper and Lenny Kravitz among his clients.

Watch the video to learn more.

Related: At 17, This Entrepreneur Worked the Cash Registers. Now, He's a Vice President of the Same Company.

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