Shawn P. Walchef

Bio

“Be the show, not the commercial.”

Cali BBQ Media Founder Shawn Walchef helps brands and leaders leverage the new Business Creator Economy with strategic Smartphone Storytelling and Digital Hospitality.

His Cali BBQ restaurant company has generated more than $35 million since opening in 2008. They operate numerous locations in San Diego and beyond.

Shawn’s weekly video series Restaurant Influencers (published by Entrepreneur Media and produced by Cali BBQ Media) has been seen by over 25 million people.

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Latest

Growing a Business

How This Massive Food Company Turned Its Fleet of Trucks into Rolling Billboards — And the Lesson It Teaches About Brand-Building

The CMO of US Foods on why brand consistency matters, how the team brings its brand to life and the ways AI is transforming menu design and marketing for restaurant operators.

Science & Technology

A Conversation About AI With Sam Altman Blew Their Minds — So They Wrote the Playbook for Businesses That Want to Use the Tech

Digital strategists Adam Brotman and Andy Sack discuss their new book on AI and the impact of tech on today's restaurants.

Growing a Business

His Bakery's Window Got Smashed — But What He Did Next Actually Helped His Business

Chef Nick Rodriguez talks about building a successful cupcake brand, staying calm under pressure and turning viral chaos into community support.

Growing a Business

Giada De Laurentiis's Major Deal With Amazon Is a New Frontier for the Chef and Entrepreneur

Celebrity chef Giada De Laurentiis discusses turning a two-minute demo into a two-decade career, going all-in on content and commerce and what she's building next with Amazon.

Growing a Business

These College Friends Wanted to Sell Better Food. Now, Their Company Is Publicly Traded.

Sweetgreen co-founder Nicolas Jammet dives into how the brand got started, what setbacks it faced and how it's using automation in its 250-plus locations.

Leadership

Fans Are Tattooing This Pizza Brand's Logo on Their Skin for a Year of Free Slices

&pizza CEO Mike Burns discusses turning customers into superfans, empowering staff and building a brand that breaks the rules.

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