Cynthia Kay

Entrepreneur Leadership Network® Contributor

Bio

Cynthia Kay is Founder of Cynthia Kay and Company, an award-winning media production company. She is an expert in small business and has worked with small business leaders across sectors, industries, and growth stages for 35+ years. She is the author of Small Business. Big Success.

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Latest

Marketing

5 Critical Mistakes to Avoid When Giving a Presentation

Are you tired of enduring dull presentations? Over the years, I have compiled a list of common presentation mistakes and how to avoid them. Here are my top five tips.

Leadership

I've Spent 37 Years in Business — Here's How I Beat the Odds and Stayed Ahead

For over thirty years, I have led a successful media production and communication consulting company. Only 25% of new businesses survive for 15 years or more, so I have beat the odds. But having staying power is not a matter of luck.

Growing a Business

How You Can Beat Entrepreneurial Loneliness by Joining the Right Business Network

Joining the right business network can combat the loneliness of entrepreneurship by fostering valuable connections and providing essential support.

Growing a Business

Is It Time to Let Go of Your Business? How to Adapt When Your Product Stagnates

Don't wait until your product reaches end of life — stay competitive by developing new offerings or adapting current ones.

Starting a Business

Get Picky With Your Clients — How to Identify and Attract Your Ideal Customer

As a start-up or even an established business facing tough times, it is hard to be picky about customers. But with a little effort and thoughtful planning, you can attract more ideal customers and spend less time doing work that does not align with your business goals.

Starting a Business

3 Things to Consider Before Your Perfect Business Partner Becomes Your Perfect Disaster

There are many reasons for start-up businesses' high failure rate, including lack of cash, not doing enough research and poor marketing. But this one reason is definitely not getting enough attention.

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