Building a Business
If You Skip Doing Even One of These 3 Things, Your Business Will Never Grow
Focus on these three things to take your business to the next level.
Cynthia Kay is the founder of Cynthia Kay and Company, an award-winning media production company and Cynthia Kay Biz, LLC. She is an expert in small business and works with business leaders across sectors, industries and growth stages. She is the author of Small Business. Big Success.
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Thought Leaders
I Never Want to Retire — Here Are 7 Reasons Why
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Side Hustle
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3 cosas que he aprendido sobre contratar y despedir después de 35 años en los negocios
No me malinterpretes: usar inteligencia artificial, herramientas de contratación y "headhunters" puede ser útil para encontrar al talento adecuado, pero aún tienes que hacer el trabajo pesado. Aquí te comparto algunas lecciones que aprendí por las malas.
Thought Leaders
3 Things I’ve Learned About Hiring and Firing After 35 Years in Business
Don't get me wrong, using AI, hiring tools and professionals can be helpful to find the right talent, but you still have to do the legwork. Here are a few things that I have learned the hard way.
Business Operations & Logistics
Are You Distracted by Shiny Pennies? How to Avoid Business Distractions
Successful entrepreneurs can see opportunities where others do not, generating fresh ideas and excitement about possibilities. But this enthusiasm can become a weakness if it diverts attention from daily business operations.
Thought Leaders
Have You Fallen Out of Love With Your Business? Here’s How to Rekindle the Passion
Have you fallen out of love with your business? Has it been replaced by fatigue and even a little bit of apathy? There are a few signs that might signal your "relationship" with your business has changed.
Thought Leaders
Why Do Employees Resist New Ideas? How to Spot Hostility Towards Change (and Overcome It)
Say the word change, and people will go running for cover. If you pay attention, you can spot resistance to change and take three simple steps to get ahead of it.
Marketing
5 Critical Mistakes to Avoid When Giving a Presentation
Are you tired of enduring dull presentations? Over the years, I have compiled a list of common presentation mistakes and how to avoid them. Here are my top five tips.
Thought Leaders
I’ve Spent 37 Years in Business — Here’s How I Beat the Odds and Stayed Ahead
For over thirty years, I have led a successful media production and communication consulting company. Only 25% of new businesses survive for 15 years or more, so I have beat the odds. But having staying power is not a matter of luck.
Building a Business
How You Can Beat Entrepreneurial Loneliness by Joining the Right Business Network
Joining the right business network can combat the loneliness of entrepreneurship by fostering valuable connections and providing essential support.
Building a Business
Is It Time to Let Go of Your Business? How to Adapt When Your Product Stagnates
Don't wait until your product reaches end of life — stay competitive by developing new offerings or adapting current ones.
Building a Business
Get Picky With Your Clients — How to Identify and Attract Your Ideal Customer
As a start-up or even an established business facing tough times, it is hard to be picky about customers. But with a little effort and thoughtful planning, you can attract more ideal customers and spend less time doing work that does not align with your business goals.
Building a Business
3 Things to Consider Before Your Perfect Business Partner Becomes Your Perfect Disaster
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Human Resources
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Human Resources
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Business Plan
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Building a Business
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Business Operations & Logistics
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Thought Leaders
Are You the Face of Your Business? You Shouldn’t Be — These 3 Practices Can Help You Change Your Branding
In a smaller organization, the owner is often the "face" of the business. But while it is flattering to be in demand, being the face of the business is also dangerous. It can impact the owner's ability to grow the business and make it sustainable for the long term.
Thought Leaders
How These 3 Toxic Leadership Behaviors Could Be Poisoning Your Team
Navigating emotions in the workplace has always been tricky. Today with the constant pressure to do more, do it faster and cheaper, some are pushed to the breaking point.
Thought Leaders
How to Deliver a Virtual Meeting with Confidence
Today there is an endless stream of virtual meetings. Many of them terrible. That's right. Terrible. Often it is not the content. It is the delivery and the virtual "stage."
Online Presence
How to Get Your Business Noticed (and How to Brag About It)
Knowing how to go after important recognition awards and then leverage them can have a long-term impact on your business.
Building a Business
How to Turn Every Employee into a Sales Superstar
When you run a small business, you do not have a machine to grind out leads, vet them and close the deal. You need every person on your team to generate business.
Side Hustle
Can You Turn Your Side Hustle into a Business? Consider These 3 Things.
A side hustle is very different than a business. Here are three things to consider to make the transition successful.
Business Ideas
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Small businesses can lure talent away from bigger organizations if they do three things that align with what job seekers want.
Building a Business
5 Things to Consider Before You Target Big Businesses
These are five things to consider before you go after that big customer or contract.
