Growing a Business

Ready for your business to see some serious growth? From marketing strategies to culture tips, here's everything you need to know to make it happen.

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How to Harness the Power of Influencers to Build Trust and Engagement

Influencer marketing provides a unique opportunity for B2B companies to cut through the noise of AI-generated content and grab attention with thoughtful, human-driven engagement.

How to Supercharge Your Brand With Celebrity and Influencer Partnerships

There's nothing quite like the power of celebrity to bring awareness and attention to your products and services. Here are a few pointers for how you can leverage a well-known personality to drive your marketing objectives on just about any budget.

3 Steps to Optimize Your 2025 Marketing Budget and Get Results

Focus on quick-result strategies, testing channels and scaling gradually to optimize your 2025 marketing goals.

Follow these business etiquette topics to avoid unnecessarily damaging your business — and your reputation.

How to Stop 'Idea Bombing' Before It Wrecks Your Team's Focus and Productivity

"Idea Bombing" happens when leaders constantly disrupt team priorities with new ideas, causing chaos and hindering productivity. To prevent it, leaders should prioritize transparently, create decision-making buffers, and build a culture focused on execution.

Don't Bank on Holiday Sales to Save Your Bottom Line — Here's How to Engage the Discount-Driven Customer Year-Round

Consumers are expected to hit holiday spending records this year with more shoppers than ever looking for deals. Instead of focusing on what's directly in front of them, retailers should be looking ahead to the next holiday season and offering deal-hunting solutions year-round.

It's Time for Entrepreneurs to Expand to China — This Strategy Is the Smartest Choice

Historically, global companies have expanded into China through joint ventures with local companies. It is now easier than ever to expand into China alone through a Wholly Foreign-Owned Enterprise.

How Do You Stop Porch Pirates From Stealing Christmas? These Top Tips Will Help Secure Your Deliveries.

Over 100 million packages were stolen last year. Here are top tips to make sure your stuff doesn't get swiped.

Simplify this Important Business Ownership Reporting with FileForms for Just $89

Learn how FileForms can help you quickly and accurately complete your BOI report, so you can focus on driving your business forward.

In today's unpredictable retail world, the ability to handle atypical peak seasons effectively is a critical differentiator. Here's how you can streamline and optimize your warehouse operations.

The Holidays Mean Vacation Time — But Disaster Can Still Strike. Is Your Crisis Plan Ready?

Holidays mean different working hours for companies and different schedules for employees that take off. Before you and your team enjoy some much deserved time off, it is important to put a crisis management plan in place so your business is ready to tackle any issue that crops up.

What Every Entrepreneur Should Prepare for in 2025 — These Trends Could Make or Break Your Business

With AI, shifting supply chains and political forces reshaping the landscape, businesses across every sector face a pivotal year ahead. Here are three hard-won lessons that have helped me adapt to market changes — and can help you thrive in 2025.

It's Time to Ditch Traditional Job Descriptions. Here's Why — and What Businesses Need to Do Differently.

Why traditional job structures don't work anymore and how businesses and workers can thrive by embracing modular, project-based systems that better align with our fast-changing world.

I've Worked with Hundreds of Entrepreneurs to Scale Their Teams. Here's How to Get the Right People Onboard

One of the biggest mistakes I've seen small business owners make is putting off their first hire. Here's how to know when you're ready to scale – and how to get the right candidates.

This Simple Rule-of-Thumb About Annual Raises Will Reduce Employee Turnover

If you're looking to keep your best employees, maintain morale and stay competitive in today's market, the secret might be in your approach to annual raises.

For entrepreneurs of color, the pursuit of success can often feel like an uphill battle. While fellow entrepreneurs are doing well, scaling their businesses, building their teams, and getting national recognition, we might compare our business and professional trajectory to theirs and wonder why the same success hasn't happened to us.

I'm Disabled — And Here Are 3 Meaningful Ways Your Company Can Foster a More Inclusive Workplace

I've lived with Spinal Muscular Atrophy, and I've seen firsthand what true inclusion can do for an organization.

We're Still Far From an Equal Workplace for Marginalized Communities. Employers Need to Follow These Steps for a Path to a More Equitable Future.

For Black, brown and other people from marginalized groups in the workplace, there continue to be stark inequalities that hinder our success.

This One Act of Courage Completely Shifted My View on Leadership

It's not always easy to do the right thing. I've learned a lot of great lessons from leaders, but sometimes the best lessons come from our peers. Here's what one peer did that blew me away and the four insights I had from it.

How to Spark Some Spontaneity in Your Hybrid Work Environment

Balancing hybrid work with spontaneous collaboration and personal connections is crucial for maintaining a vibrant workplace culture.

Watch Out for These 5 Consequences of Too Much Collaboration

Beware of the collaboration trap! Too much collaboration causes overload, and well-intentioned efforts to have broad collaboration can backfire.

Businesses should move away from the outdated "the customer is always right" mindset, which often leads to employee burnout, high turnover and, ironically, poor service quality. Here's how to prioritize building genuine relationships and empower employees to use empathy and their own judgment when addressing customer needs.

How to Ensure Ethical and Professional Business Practices with Your PR Firm

Choosing a PR firm is a personal decision. But it's also one that should be driven by serious considerations and fair assessments of professionalism. Here's some advice from a PR pro on how to make the best choice for your business.

Why Prioritizing Connections Will Be the Superpower That Drives Your Success

Establishing a connection-first culture can mean the difference between lasting success and failure as a company.

More Posts on Growing a Business

Starting a Business

These Are the Best and Worst States to Start a Business in 2025, According to New Research

Location can mean the difference between failure and success.

Money & Finance

4 Tax Tips That Will Give Your Business an Edge and Save You Money in 2025

Strategic tax planning is a powerful tool for entrepreneurs. Follow these tips to start the new year with confidence and control.

Marketing

How to Supercharge Your Brand With Celebrity and Influencer Partnerships

There's nothing quite like the power of celebrity to bring awareness and attention to your products and services. Here are a few pointers for how you can leverage a well-known personality to drive your marketing objectives on just about any budget.

Employee Experience & Recruiting

It's Time to Ditch Traditional Job Descriptions. Here's Why — and What Businesses Need to Do Differently.

Why traditional job structures don't work anymore and how businesses and workers can thrive by embracing modular, project-based systems that better align with our fast-changing world.

Growing a Business

Growing a Startup? Here Are 5 Challenges You'll Likely Face (Plus, Tips to Avoid Them)

Growth isn't just about scaling up — it's about adaptability, focus and building a solid foundation.

Growing a Business

Ready For Your Best Year Yet? Learn To Reverse Engineer Your Success

With your goals in sight, break down your big dreams into actionable steps and make this year your most productive year yet!

Growing a Business

Fitness Brands Have a Loyalty Problem. Here's How One Charleston Studio Cracked It.

For fitness brands, it's notoriously difficult to keep customers coming back. Hylo Fitness experimented until they got it right.

Management

Our CTO Gave Us an Unexpected Ultimatum — and It Was Every Tech CEO's Worst Nightmare. Here's How We Handled It.

After one the most pivotal moments in our company's history, our former CTO decided to hold us hostage. Upon introspection, the errors that brought us to this fateful moment were mine to own. This is a cautionary tale for budding tech entrepreneurs about managing key man risk and treating your teams right.

Leadership

Meet the Millennial Founder Who Built a $10 Billion Startup On an Ancient Philosophy: 'There's No Better System Than Nature'

With Notion, Ivan Zhao built a digital workspace that Gen Z is flocking to. The key to his success? Consider the humble beetle.

Starting a Business

I've Helped Build and Sell Companies Worth Many Millions. Here are the Top 50 Mistakes I've Seen Kill Startups

There are endless mistakes a new business can make, but these are the most common.