Entrepreneur Leadership Network® Contributor
Founder and CEO of Wildfire Systems
Is Inflation Really Cooling Off? In the Current Uncertain Economy, Smart Consumers (and Merchants) Are Adopting These New Habits
Despite recent positive news about inflation "cooling off," prices remain high, and consumers still have trepidation about spending money. More than ever, they are seeking discounts and other money-saving tactics. Here's how businesses selling online can respond.
In any economic climate, building a successful business hinges on having an exceptional team. But what's the best way to find those star players?
Cash may be losing its luster as a payment tender, but it's a 'must have' when it comes to rewards program benefits and will be for the foreseeable future.
As Inflation Soars, Consumers Want More Rewards and Shopping Incentives. Here's How to Give Them What They Want
With inflation becoming a pressing concern for most consumers, the desire for rewards and other shopping incentives has increased. We examine these incentives' impact on consumer shopping behavior and brand affinity.
Affiliate marketing has long been a staple in most online retailers' marketing mix, and it's estimated that it currently accounts for 16% of all online purchases in the U.S. and Canada.
El marketing de afiliados ha sido durante mucho tiempo un elemento básico en la combinación de marketing de la mayoría de los minoristas en línea, y se estima que actualmente representa el 16% de todas las compras en línea en los EE. UU. y Canadá.