Leo Zevin

Entrepreneur Leadership Network® VIP

Bio

Leo Zevin is an Entrepreneur Media Contributor covering athlete entrepreneurs, NBA/NFL players, team executives, celebrities, and company founders. He also covers PR for PRovoke Media.

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Latest

Growing a Business

'Smiling and Dialing' to a Billion Dollars — How This Kevin Hart-Backed Energy Brand is Changing the Game

Nutrabolt, the maker of C4 Energy, is set to exceed $1 billion in sales by 2025 with a disruptive premium strategy in supplement distribution. Find out how partner Kevin Hart enhanced the brand's authenticity and cultural influence as he transitions from consumer to boardroom collaborator.

Starting a Business

Is Horse Racing the Next Big League? Meet the Founders Betting on It

The National Thoroughbred League, founded by Randall Lane and Bob Daugherty and supported by celebrities like Lamar Jackson and Julius Erving, hopes to modernize horse racing through team competition, media storytelling and fan engagement while prioritizing horse safety and growth.

Starting a Business

Chris Paul Was Tired of Bland Plant-Based Snacks — So He Made His Own.

Chris Paul, a 20-year NBA veteran, is transforming the snack industry with his plant-based brand Good Eatn, which aims to make healthier options both accessible and delicious.

Branding

It's Time to 'Choose Better' — Inside BODYARMOR's Play for the Sports Drink Crown

BODYARMOR's new 'Choose Better' campaign is tapping stars like Joe Burrow and Sabrina Ionescu to help with its rebrand. The brand is focusing on authenticity and Kobe Bryant's legacy as it debuts new packaging, reduced-sugar options and products to reflect smarter hydration choices.

Starting a Business

One Question Changed This Entrepreneur's Life — Now She's Leading a Movement for Women in Music

When a single question made Heather Lowery realize the lack of support for women in live music, she turned it into a mission. Now, as the founder of Femme It Forward, she's empowering the next generation through mentorship, events and initiatives.

Starting a Business

'Disrupt to Democratize': How This Former Art Teacher and Sports Marketer Founded a $75 Million Athlete Media Empire

PlayersTV, co-founded by Collin Castellaw and Deron Guidrey, is an athlete- and fan-owned media network redefining sports media. It has achieved a $75 million pre-money valuation, demonstrating the appeal of its innovative model.

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