Marketing
Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.
50 Simple Questions to Ask Yourself Before the New Year
These questions, focused on branding and business growth, can help brands capitalize on past events and help you plan for the year ahead.
Why Most People Fail at Giving Presentations — and How to Make Your Next One Successful
Here's what I learned guest lecturing at Stanford: You can become a better presenter by following the "Two Points per Hour Rule."
What Should You Value More — An Investor's Money or Their Experience?
On this episode of "Entrepreneur Elevator Pitch," a contestant has a very tough decision to make: Take the big money now, or gamble on bigger money later.
3 SMS Trends Businesses Must Know to Succeed in 2024
Text messaging is ubiquitous for personal communications, and it's heading that way for business communications, too. Here's how to take advantage of it.
More Posts on Marketing
If You Want to Build the Next Patagonia, Here's What Not to Do: 'We Realized We Were Turning Everybody Off'
Fifty years in, the leaders of the lauded outdoor apparel brand have are sharing lessons in responsible business — which they say is just plain good business — for up-and-coming entrepreneurs.
5 Tips to Choose an SEO Agency (That Actually Delivers Results)
Discover how to recognize a good SEO agency with these tried-and-tested tips.
2024 Tailor Brands Review: The Pros and Cons
Uncover the advantages that make Tailor Brands a game-changer for entrepreneurs seeking a streamlined business-building journey.
This Millennial Dad Just Wanted to Help His Daughter Care for Her Bearded Dragon. Then His Cricket-Breeding Side Hustle Exploded — Earning $27,000 in One Month.
It wasn't Jeff Neal's first attempt at a side gig, and before long, the "prototypical millennial side-hustler" realized his product had major potential.
Good Leadership Is a Lot Like a Bag of Golf Clubs, According to the CEO of Hooters
Hooters of America CEO Sal Melilli talks about moving from working at the kitchen sink to in the C-suite, diversifying income streams, and celebrating 40 years of Hooters Girls.
10 Simple Ways to Score Media Coverage for Your Book
Media coverage can greatly amplify a book launch, but pitching effectively is key to getting press.
Why Every Entrepreneur Should Consider Starting a Podcast
This article sheds light on the power of podcasts, particularly for entrepreneurs, outlining steps to launch a successful podcast.
Want to Connect With Your Customers? Ditch Old Tactics To Forge Stronger Bonds
Communicating effectively with customers can make or break your business.
4 Marketing Budget Hacks That Will Boost Your Business in 2024
Use these tried and true tips to create a marketing budget that really moves the needle on your success in the upcoming year.
5 Tips for Helping Your Book Stand Out In an Overcrowded Niche
Writing a book is one thing. Getting people to read it is an entirely different kind of challenge.
We Are Only Using 33% of Our Marketing Tech — And Draining Our ROI. Here's What Needs to Change to Profit Off Your Investment.
Thousands of martech tools have been discarded this year, mainly because of misaligned expectations and misguided implementation. Here's a better way to get value out of your martech stack.
