Marketing

Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.

Growing a Business

Why Successful Entrepreneurs Understand the Power of Brand Equity

Brand equity is an invaluable resource that sets your product or service apart in the competitive market and keeps your customers loyal.

Marketing

12 Myths and Misconceptions of Affiliate Marketing

Some misconceptions about using affiliate links can prevent bloggers from benefiting from them.

Growing a Business

3 Key Strategies That Helped My Business Grow During a Recession

Here are three strategies everyone should use to help their businesses thrive during a recession.

Branding

The Ultimate Guide To Building And Implementing An Effective Digital Branding Strategy

Branding can be a complex and confusing process if you don't have clear guidelines and examples.

More Posts on Marketing

Branding

Why Brands are Simplifying Their Logos and Visual Identity

Simple yet strong visual identities are crafted from clear brand identities.

Growing a Business

How Qualitative Research Can Boost Your Brand in Today's Digital Landscape

Discover how your brand can benefit from the digital transformation of qualitative research.

Growing a Business

Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.

This classic entrepreneurial paradox can be easily solved by following these three proven strategies.

Marketing

Is FaZe Rug the Willy Wonka of Gen Z?

YouTuber Brian Awadis, better known as "FaZe Rug," expands his massive brand from esports to candy.

Leadership

How to Run a Startup Through a Downturn

Scarcity drives creativity and innovation; entrepreneurs can flourish in a downturn with the right mindset and strategy.

Starting a Business

Boldness Is Key When It Comes to Starting a Business — Here Are 5 Ways to Boldly Launch Yours

In this article, we will discuss five key tips to launch a business with boldness. Whether you're a seasoned business owner, or just starting out, there's something here for everyone.

Side Hustle

One Man's Casual Side Hustle Became an International Phenomenon — And It's on Track to See $15 Million in Revenue This Year

Shawn Rubel, CEO of international creative marketplace Vecteezy, wanted to solve a common problem for designers.

Growing a Business

How to Boost Your Business Sales — Both With and Without AI

While AI can replace certain aspects of the sales process, it cannot replicate certain uniquely human skills like building rapport and tapping into customer feelings.

Growing a Business

5 Things Every Small Business Should Be Doing This Year

If your small business is going to survive and thrive in 2023, there are specific things you need to be doing.

Marketing

How to Create an Effective Multilingual Email Marketing Campaign

Email is an effective communication channel that helps build trust and connections between companies and customers.

Marketing

How Amplified Marketing Can Maximize Creativity and Drive Results

Amplified marketing is one of the most effective strategies for meeting all your goals regardless of budget and resource constraints. Here's how it works.