Marketing

Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.

Starting a Business

Clinton Sparks Podcast: From Pepsi, Beats to Netflix — This Powerful CMO Shows How to Never Let Your Light Dim

Learn about the challenges high achievers face, the tenacity required to conquer self-doubt and the continuous pursuit of excellence.

Marketing

Want to Elevate Your SEO Strategy? Here Are 4 Emerging Link-Building Trends You Need to Know About.

In the ever-evolving landscape of SEO, mastering link building is paramount for staying ahead. Explore the emerging trends shaping SEO strategies in 2024.

Science & Technology

5 Common AI Buzzwords All PR Pros Need to Know

With so many AI buzzwords flying around, it can be difficult for communicators to understand what's what in the field of artificial intelligence. Here's a glossary of the most common AI buzzwords you should know to have a better grasp of this groundbreaking technology.

Marketing

I Wish I Knew This About Google Before Trying My Growth Strategy

Smart digital marketers love to sharpen their pencils while optimizing ad campaigns. But, as you will learn in this article, there is such a thing as over-sharpening your pencil to the point it breaks when you press on it, putting the entire campaign into a death spiral.

More Posts on Marketing

Growing a Business

5 Strategies to Know As You Scale Your Business

Scaling a service-based company requires a comprehensive approach that goes beyond simply increasing revenue. It requires careful planning, strategic decision-making and a deep understanding of market dynamics.

Growing a Business

Understanding YouTube Analytics — How to Leverage Data to Attract and Retain Subscribers

Whether you're just starting out on YouTube or an experienced creator looking to take your channel to the next level, YouTube Analytics has the metrics you need.

Marketing

Does Your Agency Size Matter? It's Time to Challenge Your Assumptions

A nimble model offers more flexibility while losing none of the practical knowledge and strategic thinking.

Marketing

5 Secrets to Mastering Your Niche That Will Give Your Competition a Run For Its Money

Follow these steps to unlock a competitive advantage in an underserved segment.

Marketing

Social Media Savvy CEOs Are the Ones Impressing Customers. Here's How to Make Yourself (and Your Brand) Memorable.

CEO impact goes beyond the boardroom. Learn how executive visibility affects your brand and why a strong leadership branding strategy is so critical to your bottom line.

Business News

Kickstarter Is Opening Up Its Platform to Creators and Making Big Changes to Its Model — Here's What's New

The company noted it is moving beyond traditional crowdfunding and making it easier for businesses to raise more money.

Marketing

Marketing Campaigns Must Do More than Drive Clicks — Here's How to Craft Landing Pages That Convert Clicks into Customers

Following fundamental design principles will ensure that your landing pages lead potential customers from clicking on an ad to completing a purchase.

Marketing

The Future of SEO — 3 Trends Every CEO Should Know

AI has caused so many changes in SEO. This article is intended to give entrepreneurs an understanding of how the changes are impacting their online visibility and what they can do to maximize their business growth.

Marketing

5 Challenges Every Marketing Enthusiast Should Be Ready For

The most common challenges a marketing enthusiast might face and how to solve them.

Growing a Business

If You Aren't Betting on the Media Industry, You Are Losing a Competitive Edge — Here's Why.

Building or acquiring media assets is an increasingly popular strategy adopted by creative entrepreneurs and startups looking to leverage the industry's unique characteristics.