Marketing

Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.

Marketing

SEO Trends You Need to Be Aware of Right Now, According to a Seasoned Pro

Navigate the future of search engine optimization to elevate your online presence and drive meaningful engagement.

Branding

Got Some Bad Press? 5 Tactics to Reclaim Your Reputation — and Your Google Search Ranking

Do you want to know how to push down negative search results? Click here to read a comprehensive guide with real-life examples and sound advice.

Marketing

Patagonia and Oatly Just Used This Clever Tactic for Better Brand Visibility — Here's How You Can Replicate It

Even small and medium-sized companies can effectively leverage the same PR strategy that big brands use to earn significant media coverage and audience engagement, despite limited resources.

Starting a Business

Her Startup's Product Was Better and Cheaper Than the Competition, So Why Wasn't It Selling? The Answer Would Bring In $25 Million a Year

She started Element Biosciences to compete with her old employer because she was sure she could do it better. But she'd missed an important reality of breaking into a market.

More Posts on Marketing

Marketing

Don't Copy Big Brands to Increase Your Sales on Amazon — Do This Instead

I'm an Amazon Consultant, and if you want explosive growth, don't look to the big brands' listings for answers. Here's what you need to do instead.

Side Hustle

This Simple Hack Can Significantly Boost Your Side Hustle Earnings — But Almost Nobody Is Using It, New Research Reveals

Practically anyone can start a side hustle. But making a lot of money with it is another matter.

Growing a Business

7 Founders On Their Simple AI Fixes For Common Business Problems

AI can be used to streamline and supplement all kinds of processes that have long frustrated business owners. Here are a few examples.

Starting a Business

He Started an 'Accidental' Business at 25 With Just $2,000 — Then Gave His Product to the Pope: 'Anyone Can Be an Entrepreneur'

Michael Aram, founder of the namesake luxury home and jewelry brand, learned the art of metalworking in India — and used it to launch a global brand.

Marketing

Tech Giants Are Leading the Charge in AI Advertising Campaigns, But Here's How Startups Can Still Compete

Learn how global market players are leveraging AI and the opportunities it presents for small and medium businesses (SMBs).

Marketing

How to Repurpose Your Content for SEO Success

Stay informed with expert insights on optimizing content lifecycle efficiency through strategic repurposing methods.

Branding

The 20-Step Guide to Rebranding Your Company Online

When rebranding your company, consider these 20 essential action items to ensure a smooth transition and maintain and enhance your evolving digital reputation.

Growing a Business

Discounts and Deals Used to Be Enough to Make Loyal Customers — But Not Anymore. This Is What You Need Now.

Building brand loyalty today requires more than just low prices, discounts, deals and referrals for deeper, lasting relationships with customers.

Marketing

How AI Is Revolutionizing the Marketing Landscape (and How to Use It Ethically)

The marketing landscape is undergoing a significant transformation due to rapid advancements in AI. Amidst this innovation, the crucial role of identity verification is highlighted as essential for ensuring ethical and effective AI use in marketing.

Growing a Business

What Happens After You Win 'Top Chef'? One Former Champion Shares His Story: 'It Was Just Insane.'

Chef Joe Flamm dishes about becoming a celebrity chef, finding his love for Balkan cuisine, and why he keeps it real on social media.