Marketing

Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.

Starting a Business

Why Every Athlete Should Think Like a Startup Founder

Whether you're a high-profile star or a lesser-known athlete, thinking like a startup founder can unlock long-term financial stability, emotional fulfillment and career longevity.

Growing a Business

5 Steps to Creating More Inclusive PR Campaigns That Resonate With Your Customers

Creating inclusive PR campaigns is essential for reaching a diverse audience and staying relevant in today's market.

Marketing

4 Marketing Triggers You Need to Set Up Now to Supercharge Your New Year

Triggered (or automated) marketing can have a domino effect on your leads and revenue. Here are four marketing automations to set up and knock down before the new year to supercharge your 2025.

Branding

Stop Letting Others Define You — Here's How to Take Control with a Bold Personal Brand

Here's how to build an authentic, powerful personal brand that sets you apart and positions you for long-term success.

More Posts on Marketing

Marketing

9 Key Tips to Help You Get the Most Out of Your Link-Building Efforts

Here's a quick guide that will help you identify the scams and get the best value for your money.

Marketing

Free Webinar | November 20: How to Avoid 3 Costly and Common Marketing Mistakes

Join our webinar on 11/20 with author and business coach Darcy Juarez to learn simple, budget-friendly marketing strategies that will attract clients and grow your business fast. Register now!

Franchise

How to Create Franchise Videos That Inspire — And Convert Interest Into Action

The best franchise videos don't just inform, they connect emotionally. To capture those kinds of stories, you need to do more than just scripted interviews and staged office shots.

Growing a Business

'Good Isn't Enough': He Turned a Company on the Brink of Collapse Into a $100 Million Brand. Here Is His Best Advice for Giving Your Business a Second Chance.

Brad Charron, CEO and "Re-Founder" of ALOHA, explains the moves he made to help this plant-based protein company finally thrive.

Marketing

Many Brands Risk Being Left Behind By Overlooking These Critical Advertising Steps

Learn how to use smart marketing tools and AI to optimize online advertising and maximize ad spend in today's competitive landscape.

Marketing

How a Single PowerPoint Raised $300 Million for This Founder

Brandtech Group CEO David Jones explains what led him to leave his executive comfort zone to build an AI-powered tech empire from scratch.

Branding

You Don't Need Thousands to Turn Your Business Idea Into Reality — Here's How I Did It on a College-Kid Budget

From creating the packaging designs online by myself to learning how to take professional product photos, I found ways to launch a company on a low budget. Here's how you can do it, too.

Growing a Business

How This CEO Breathed Life Into a 75-Year-Old California Ice Cream Brand Without Losing Its Nostalgic Identity

McConnell's Fine Ice Creams CEO Michael Palmer talks about revitalizing the brand for a new era and rethinking social media strategies.

Marketing

5 Key Tips for Building a Successful Customer Loyalty Program

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here's how to create an effective one.

Marketing

Why the Smallest Details Mean the Most in Marketing — And How to Leverage Them

Exceptional marketing happens in the details — here's how brands can use details to pack a punch and boost memorability.

Marketing

Ad Fatigue is Real — Why Trust and Influencers Are Shaping the Future of Cybersecurity Marketing

With the rapid evolution of cyber threats, businesses are becoming increasingly careful when choosing cybersecurity providers. Therefore, cybersecurity companies must center their marketing strategies around trust, not ads.