Marketing - Page: 2

Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.

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5 Ways to Effectively Utilize Marketing Collaborations

Collaborations are one of the most effective ways to boost your marketing activities. Here are five ways to do it.

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How to Build a Powerful, Results-Driven Media Relations Campaign By Utilizing Data

Building credibility through thought leadership and third-party endorsement is critical within the B2B space — and there's no better way to achieve this than releasing statistically valid data that can help inform business practices for your brand's audience.

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How to Unlock the Exponential Power of Attention to Supercharge Your Social Media Strategy

Your investment in content creation is worth more than you think. Once you unlock the value of ROAC, you'll never look at social media the same way again.

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Businesses Need to Rethink Lead Management. Here's How Tech Can Help.

Today's buyer journeys have become increasingly self-directed. Marketing and sales teams need to anticipate buyer needs and curate personalized interactions — and these technology solutions can help.

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It's Time to Take Memes Seriously. 5 Strategies To Incorporating Memes in Your Marketing Strategy.

Digital marketers are hopping on the meme trend. In some cases, brands can get more engagement with a well-timed meme than any other marketing graphics.

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WordLift Can Help Your Content Rank Better

This SEO tool targets entities, not keywords.

What's the Secret to a Successful Website Business? Be a Human, not a Homepage

Want to attract devoted online customers? Show them you are a real person they can know, like and trust.

Mary Hood

3 Design Elements That Form The Anatomy of a Great Logo

Logo design can appear deceptively simple. It's such a relatively small graphic, onlookers might be forgiven for thinking that there isn't really a whole lot involved.

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Your Customers Are Taking Longer to Buy. Here's What to Do About It.

New research shows that B2B buying cycles are getting longer. Why is this happening, and what can you do about it?

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