Marketing - Page 2
Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.
How a Local Greek Restaurant Seized Opportunities and Won a New Food Network Competition
After starting as a food truck in 2014, Think Greek has evolved into an award-winning restaurant by creating innovative menu items and taking advantage of opportunities that extend its audience reach.
Your Business Will Never Succeed If You Overlook This Key Step
A comprehensive guide for startups to achieve and maintain product-market fit through thorough market research, iterative product development and strategic scaling while prioritizing customer feedback and agility.
SEO Trends You Need to Be Aware of Right Now, According to a Seasoned Pro
Navigate the future of search engine optimization to elevate your online presence and drive meaningful engagement.
Got Some Bad Press? 5 Tactics to Reclaim Your Reputation — and Your Google Search Ranking
Do you want to know how to push down negative search results? Click here to read a comprehensive guide with real-life examples and sound advice.
More Posts on Marketing
Patagonia and Oatly Just Used This Clever Tactic for Better Brand Visibility — Here's How You Can Replicate It
Even small and medium-sized companies can effectively leverage the same PR strategy that big brands use to earn significant media coverage and audience engagement, despite limited resources.
Her Startup's Product Was Better and Cheaper Than the Competition, So Why Wasn't It Selling? The Answer Would Bring In $25 Million a Year
She started Element Biosciences to compete with her old employer because she was sure she could do it better. But she'd missed an important reality of breaking into a market.
Don't Copy Big Brands to Increase Your Sales on Amazon — Do This Instead
I'm an Amazon Consultant, and if you want explosive growth, don't look to the big brands' listings for answers. Here's what you need to do instead.
This Simple Hack Can Significantly Boost Your Side Hustle Earnings — But Almost Nobody Is Using It, New Research Reveals
Practically anyone can start a side hustle. But making a lot of money with it is another matter.
7 Founders On Their Simple AI Fixes For Common Business Problems
AI can be used to streamline and supplement all kinds of processes that have long frustrated business owners. Here are a few examples.
He Started an 'Accidental' Business at 25 With Just $2,000 — Then Gave His Product to the Pope: 'Anyone Can Be an Entrepreneur'
Michael Aram, founder of the namesake luxury home and jewelry brand, learned the art of metalworking in India — and used it to launch a global brand.
Is Your Thought Leadership Strategy Failing? This Might Be the Reason Why — Plus 3 Ways to Turn It Around
What we all understood thought leadership to be is no longer.
Tech Giants Are Leading the Charge in AI Advertising Campaigns, But Here's How Startups Can Still Compete
Learn how global market players are leveraging AI and the opportunities it presents for small and medium businesses (SMBs).
How to Repurpose Your Content for SEO Success
Stay informed with expert insights on optimizing content lifecycle efficiency through strategic repurposing methods.
The 20-Step Guide to Rebranding Your Company Online
When rebranding your company, consider these 20 essential action items to ensure a smooth transition and maintain and enhance your evolving digital reputation.
Discounts and Deals Used to Be Enough to Make Loyal Customers — But Not Anymore. This Is What You Need Now.
Building brand loyalty today requires more than just low prices, discounts, deals and referrals for deeper, lasting relationships with customers.