Jaxon Parrott

Performance PR sounds like accountability. But the metric most firms still track went obsolete the moment AI engines started deciding what gets repeated.

AI engines are explaining your company before buyers click your site, read your pitch deck or talk to sales. If that answer is vague, outdated or missing, that is now your real first impression.

AI now decides whether your earned media gets surfaced, cited or ignored. Here is why founders need to rethink PR strategy right now.

Cybersecurity is an industry whose fate relies solely on trust. These 3 trends show proof of how trust and marketing are starting to intertwine at an unprecedented rate.

With the rapid evolution of cyber threats, businesses are becoming increasingly careful when choosing cybersecurity providers. Therefore, cybersecurity companies must center their marketing strategies around trust, not ads.

Following fundamental design principles will ensure that your landing pages lead potential customers from clicking on an ad to completing a purchase.

The future of marketing is not just about privacy and personalization. It's predictive, proactive and powered by AI.

An explanation of how fraudsters use AI to game digital advertising platforms — and how constant AI innovation is key to combating them.

The field of newsletter marketing offers a highly cost-efficient channel for achieving high ROI in promotional campaigns, thanks to new AI-powered tools that identify target audiences and track their engagement with ads, enabling the ability to optimize spend.

An explanation of the current market trend of brands turning to newsletter advertising as a primary channel in their marketing campaigns.

Here's how creative marketing teams can leverage AI while maintaining credibility and an authentic connection with their audience.

Follow these recommendations for best practices on how to prevent damage to brand reputation that results from AI applications without proper supervision by a human in the loop.

These four major marketing trends are set to explode this year.

AI is making major headlines and touting more and more use cases in 2023. Here are three ways in which startups can leverage AI to build a brand that stands out.

The world is changing quickly, and so is the overall marketplace. Here are three fundamental tenets to ensure companies can evolve alongside their market and succeed in their business efforts.

If you have found a startup, you understand that marketing is challenging. Learn from these common PR mistakes and how to avoid them in 2023.

Three steps to evolve alongside technology in your PR and marketing efforts going into 2022.

In a world where it is so easy to follow the herd, Steve Jobs did the opposite -- and you can too.

Here are three ways to get it back.