Jaxon Parrott

Bio

Jaxon Parrott is a marketing and AI expert based in Austin, Texas. He currently serves as the CEO of Presspool.ai, an AI-enabled marketing software platform with a customer base of over a dozen unicorns and high-growth emerging tech startups.

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Latest

Marketing

3 Cybersecurity Marketing Trends You Can't Ignore

Cybersecurity is an industry whose fate relies solely on trust. These 3 trends show proof of how trust and marketing are starting to intertwine at an unprecedented rate.

Marketing

Ad Fatigue is Real — Why Trust and Influencers Are Shaping the Future of Cybersecurity Marketing

With the rapid evolution of cyber threats, businesses are becoming increasingly careful when choosing cybersecurity providers. Therefore, cybersecurity companies must center their marketing strategies around trust, not ads.

Marketing

Marketing Campaigns Must Do More than Drive Clicks — Here's How to Craft Landing Pages That Convert Clicks into Customers

Following fundamental design principles will ensure that your landing pages lead potential customers from clicking on an ad to completing a purchase.

Marketing

10 Ways to Use AI for Hyper-Personalized Marketing

The future of marketing is not just about privacy and personalization. It's predictive, proactive and powered by AI.

Marketing

We Are in an AI Arms Race. Here's How We Can Beat AI Bots and Fraud.

An explanation of how fraudsters use AI to game digital advertising platforms — and how constant AI innovation is key to combating them.

Marketing

How to Actually Get Returns in Your Marketing Efforts

The field of newsletter marketing offers a highly cost-efficient channel for achieving high ROI in promotional campaigns, thanks to new AI-powered tools that identify target audiences and track their engagement with ads, enabling the ability to optimize spend.

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