Marketing - Page 9
Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.
How to Leverage AI for Content Creation While Avoiding Potential Risks and Penalties
This article explores the dual promise and risks associated with AI-powered content creation, emphasizing the need for a balanced approach to maintain SEO effectiveness while avoiding potential penalties.
PR vs. Marketing — Which One Delivers Better ROI for Your Business?
PR builds trust and credibility over time, while marketing drives short-term sales through targeted campaigns, making both essential for business success, depending on goals and budget.
Thought Leaders Are Encouraged to Share Personal Stories — But Can It Go Too Far? Use These 3 Tips to Open Up Without Oversharing
Entrepreneurs who want to establish themselves as thought leaders rely on authenticity to connect with their audiences. But what happens when authenticity goes too far?
8 Budget-Friendly AI Tools to Boost Your Marketing
The utilization of AI for marketing has only grown, but many small businesses may wonder how to afford it. Fortunately, there's a wealth of AI options available that can enhance marketing efforts and improve efficiency without significant investment.
More Posts on Marketing
Stop Relying on AI SEO Tools — These 5 Secrets Will Help You Rank #1 on Google Search
Many businesses use AI-powered SEO tools to boost their website rankings, but they often struggle to see results. The key isn't just in AI; it also involves strategic off-site tactics such as link building, using social media signals, partnering with influencers, and fixing toxic backlinks.
Your 2025 Media Strategy Needs These Things to Survive
As organizations prepare for 2025, this guide provides actionable insights for achieving a synergistic and impactful marketing strategy in the evolving digital landscape.
These College Classmates Started a Side Hustle to Solve a Common Household Problem — Then Scaled It From $0 to Over $50 Million in Under 4 Years
Tumble co-founders Justin Soleimani and Zach Dannett envisioned a better, easier-to-handle kind of rug — so they got to work on it.
6 Marketing Problems Brands Face and How to Solve Them for Success
Wondering which tactics to add to the marketing mix next to reach your brand's sales and marketing goals? Here's what I recommend based on where brands are in their lifecycle.
How to Make Consistent Passive Income With Your Online Course — Follow These 5 Steps
An evergreen sales expert's guide to selling courses while you sleep.
How to Scale Your Startup Without Losing Your Company's Soul
The journey from startup to successful global brand is often idealized, but most businesses face significant challenges and high failure rates. To scale effectively, leaders must maintain a strong foundation, foster a coaching culture and strategically manage growth while adapting to changing market conditions.
I Quit My Corporate Job to Start a Business. Here's How I Went From Having $35,000 Credit Card Debt to Making $4 Million.
Courtney Allen, founder and CEO of presentation design agency 16x9, "recklessly" left corporate life behind in 2015 to pursue entrepreneurship.
You've Got Dueling $100K Offers From Investors. How Do You Know Who to Choose?
On this episode of "Entrepreneur Elevator Pitch," one contestant has a very good problem to solve.
How This Beverage Industry CEO Used His Passion for Hip-Hop to Build Partnerships With Jay-Z, Rick Ross and More
Sovereign Brand's Brett Berish discusses embracing authenticity, learning from "failures" and partnering with music icons.
Her Company Makes an Iconic 75-Year-Old Candy Popular for Halloween. Ignoring This 'Bad' Leadership Advice She Received Helps Drive Its Success.
Liz Dee, co-president of New Jersey-based candy company Smarties, shares some important lessons in leadership.
At 24, She Was Fired From Her Advertising Job. Then an 'Incredibly Important' Mindset Helped Her Build a Multimillion-Dollar Business.
Melissa Ben-Ishay's brother Brian Bushell encouraged her to follow her passion — and it led to major success.