Marketing - Page 3

Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.

Franchise

These Creative Marketing Hacks Can Help Deliver Big Returns For Your Bootstrapped Startup

When resources are tight, creativity becomes your most valuable asset in marketing. In this challenge lies an opportunity to innovate, stand out and boost marketing ROI.

Branding

Why Mom and Pop Stores Should Never Overlook Their Branding Strategy — And How They Can Outshine Retail Giants

Mom-and-pop stores today have as many opportunities as other businesses. If you own one, then it's time to make branding a priority to compete with your competitors.

Growing a Business

3 Ways We Banished the Summer Sales Slump on Our Way to $100 Million

Slow season? Say sayonara! Here are three tried-and-tested methods to keep revenues high when your "slow season" hits.

Devices

Capture the Perfect Color With This Sensor for Half Off

Scan any surface or object with the Nix Mini 2 and get a readout of the exact color code you're seeing.

More Posts on Marketing

Growing a Business

Beware of SEO Scammers — Here's How to Spot and Avoid Mediocre SEO Agencies

Select a reputable SEO agency that delivers real results.

Growing a Business

How to Choose the Right Pricing Strategy for Your Small Business

Discover how your small businesses can navigate the challenging terrain of pricing strategy in a post-inflation economy

Marketing

SEO Writing 101 — How to Create Content That Ranks

Discover how to master keyword selection, content structure and on-page SEO to rank better on Google.

Starting a Business

The Best Way to Distribute Your Press Releases — PR Firm or Cheap Wire Service?

A press release is a press release, right? Wrong. For this critical asset that announces something vital about you or your business, you should know the differences between going the professional route and taking a lower-cost but usually less effective approach.

Marketing

5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business

Is email marketing worth it anymore? Time to debunk the biggest myths and set the record straight.

Marketing

How to Text Customers Without Getting Sued — Your SMS Marketing Compliance Guide

SMS marketing is a growing channel, but you've got to stay compliant with regulations. Here's what to know and do.

Science & Technology

Stop Overwhelming Your Online Customers With Information Overload — Hook Them In By Revamping Your Website In This Way.

Progressive disclosure is a way to strategically release and relay critical information throughout the customer journey. This is an important consideration when creating or revising a website to create an optimal user experience.

Starting a Business

The One Secret Ingredient That Turned This Healthy Chocolate Bar Into a Breakout Success

In a crowded market, Mid-Day Squares has discovered a superpower to help it stand out.

Marketing

Here Are the SEO Metrics That Matter in 2024

Explore the crucial SEO metrics for 2024 that every digital marketer needs to focus on for enhanced search engine visibility and performance.

Social Media

The Do's & Don'ts of Attention-Worthy Social Media Posts

Just because "everybody's doing it" doesn't mean everybody's doing it right. Here are some tips on best practices for your social media content.

Franchise

Transform Your Business and Maximize Profits by Focusing on This Customer Retention Factor

The traditional method of judging success — ever-growing year-over-year sales increases — is antiquated. What matters more is Guest Lifetime Value, the amount of repeat business from loyal customers who visit more often and order more with no additional cost to the franchisee.