Andrea Olson

Entrepreneur Leadership Network® VIP
CEO of Pragmadik

Andrea Olson is a strategist, speaker, author and customer-centricity expert and has served as an outside consultant for EY and McKinsey. She is a visiting lecturer at the University of Iowa’s Tippie College of Business, a TEDx presenter and a TEDx speaker coach.

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Latest

Leadership

Being Customer Centric Has Nothing To Do With Your Customers — Here's Where You Should Start.

The customer experience boils down to behaviors, mindset and organizational culture.

Growing a Business

Your Differentiators Suck. Follow These 5 Steps to Stand Out From Your Competition.

If you believe your organization is unique because you focus on quality, service or customer success, be prepared to have your marketing messages ignored.

Marketing

4 Keys to an Unforgettable Customer Experience

Exceptional service goes beyond superficial platitudes and basic hospitality.

Growing a Business

Why Problems Are More Powerful Than Products

Companies spend big budgets on promoting products, but sales come from focusing on what really drives decisions.

Leadership

4 Ways To Define Winning That Will Transform Your Business

Organizations can't succeed if they don't know what success means

Growing a Business

4 Ways to Avoid the Formula Trap

In business, we rely on formulas to guarantee future success. However, formulas have flaws.

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