Andrea Olson

Entrepreneur Leadership Network® VIP

Bio

Andrea Olson is a strategist, speaker, author and customer-centricity expert and has served as an outside consultant for EY and McKinsey. She is a visiting lecturer at the University of Iowa’s Tippie College of Business, a TEDx presenter and a TEDx speaker coach.

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Latest

Leadership

Why Great Leaders Embrace Broad Thinking — and How It Transforms Organizations

What leaders think they know can cause narrowed thinking, limiting the ability to solve complex problems.

Marketing

Why Having A Strong Brand Isn't a Luxury — But a Necessity for Business Success

Thomas Edison did not invent the lightbulb. Many people believe he did due to successful branding and narrative-building.

Consultoría

Somos buenos para desear, pero malos para tomar decisiones: Cómo las metas ambiguas y los objetivos limitados descarrilan nuestro éxito

Cuando intentamos alcanzar una meta, perdemos de vista el hecho de que necesitamos hacer concesiones. Las metas no son tan simples como una proclamación; son parte de una estrategia más grande.

Growing a Business

How to Develop the Best Leadership Mindset to Execute Your Strategy

Successful strategy implementation hinges not on perfect plans, but on leaders addressing the hidden psychological and cultural barriers within their organization that often sabotage execution.

Growing a Business

We're Great at Wishing and Bad at Making Choices — How Obscure Goals and Narrow Targets Derail Our Success

When we're trying to reach a goal, we lose sight of the fact that we need to make tradeoffs. Goals aren't as simple as a proclamation — they are part of a bigger strategy.

Branding

Why You Need a Customer Mission Statement if You Want a Successful Organization

Traditional mission statements focus on the company, not the customer. To create a more customer-centric organization, start with changing your mission statement by giving it an external focus.

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