Joy Gendusa

Entrepreneur Leadership Network® Contributor

Bio

Joy Gendusa founded PostcardMania in 1998 with just a phone & a computer (no funding or investments), and today we generate over $100 million annually with over 380 staff. I'm passionate about helping small businesses succeed at marketing and grow — because when small business does well, we all win.

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Latest

Marketing

I Asked ChatGPT for a Marketing Plan and Was Shocked at the Result

Generative AI can give us mountains of information on any topic under the sun in seconds — but is it any good at marketing? I had to find out.

Growing a Business

3 Ways We Banished the Summer Sales Slump on Our Way to $100 Million

Slow season? Say sayonara! Here are three tried-and-tested methods to keep revenues high when your "slow season" hits.

Growing a Business

I Hit $100 Million in Annual Revenue by Being More Transparent — Here Are the 3 Strategies That Helped Me Succeed

Three road-tested ways to be more transparent and build relationships that can transform your business — without leaving you feeling nightmarishly over-exposed.

Marketing

What I Learned From Spending $5.9 Million on Marketing Last Year

Road-tested tips to 6X your revenue per lead, double your social media leads and increase sales conversations. I know because I lived it!

Leadership

The Unseen Reason You Feel So Overwhelmed — and How It Impacts Your Business

Feelings of tiredness and exhaustion are on the rise. Here are a few tips to combat the symptoms within your own business to boost productivity and employee morale.

Marketing

3 Marketing Blind Spots That Are Holding You Back (and How to Fix Them)

Here are a few common pitfalls business owners encounter when creating a marketing strategy — and how to address them.

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