Emily Washcovick

Senior Field Marketing Manager and Small Business Expert

As Yelp’s Senior Field Marketing Manager and Small Business Expert, Emily is responsible for building a thriving network of local business owners, operators and marketers through education and networking events (now, exclusively virtual). She hosts events and webinars to provide business owners with resources that help them succeed and grow in the world of online reviews. Emily’s expertise lies in customer engagement, reputation management and all things digital marketing. Her knowledge encompasses countless industries and through thought leadership and speaking engagements, she’s able to share insights that business owners of all kinds can leverage for the future of their business.

Emily is also host of Behind the Review, a podcast from Yelp and Entrepreneur Media that features conversations with business owners and reviewers about their experiences—whether positive or negative —giving listeners behind-the-scenes insights and real life learnings.

https://biz.yelp.com/

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Latest

Main Street Entrepreneur

Clear Communication is Always Key

Ryan, or DJ Tempoe, shares how teamwork, cross-training, and clear communication with clients are key to curating the perfect mood for any event.

Main Street Entrepreneur

Your Expert Opinion vs. the Customer's Wants

In this episode, hear from Lana Kurayeva, owner of Shear Bliss Hair Salon, as well as reviewer Jenn, who discusses all the factors that made her very first hair coloring experience a successful one and what kept her coming back.

Main Street Entrepreneur

Building a Lasting Local Presence

In this episode, hear from Joey Carioti, Manager of Cranky Al's, and reviewer Chadrick about what makes this small local business special and how it continues to thrive.

Main Street Entrepreneur

The Best Advice from Year One

Business owners talk about the stressors and reality of online reviews, and consumers share what makes them want to write a review.

Main Street Entrepreneur

A Combination of Communication and Organization

Closet America is all about organization, beauty and joy. It's what they do, and how they do it, and each department works together to create a memorable customer experience.

Main Street Entrepreneur

Making the Details Count

After embarking on countless memorable trips together to Greece and Turkey, Rob van den Blink and two of his friends had the idea of bringing the Aegean dining experience to their home in Miami.

Main Street Entrepreneur

The Importance of Communication

According to Megan and Tom Gibbings, communication is the most important component of their successful veterinary practice. They've found it's what sets them apart, and when there's been a challenge or a sticking point, it boils down to a lapse or failure in communication.

Main Street Entrepreneur

The Power of Having Core Values

From the customer experience, down to the employee experience, owner Brian Batch explains that with a core value of "this is fun for us,' it's important that team members feel happy and supported; which ultimately translates to great consumer experiences as well.