Emily Washcovick

Emily Washcovick

Senior Field Marketing Manager and Small Business Expert

About Emily Washcovick

As Yelp’s Senior Field Marketing Manager and Small Business Expert, Emily is responsible for building a thriving network of local business owners, operators and marketers through education and networking events (now, exclusively virtual). She hosts events and webinars to provide business owners with resources that help them succeed and grow in the world of online reviews. Emily’s expertise lies in customer engagement, reputation management and all things digital marketing. Her knowledge encompasses countless industries and through thought leadership and speaking engagements, she’s able to share insights that business owners of all kinds can leverage for the future of their business.


Emily is also host of Behind the Review, a podcast from Yelp and Entrepreneur Media that features conversations with business owners and reviewers about their experiences—whether positive or negative —giving listeners behind-the-scenes insights and real life learnings.
 

More From Emily Washcovick

Prepare to Succeed

Taking Your In-Person Experience into the Digital World

Shawn Walchef, Owner of Cali BBQ & Founder of Cali BBQ Media, talks about what Digital Hospitality is, why it's so important and what steps business owners can take to implement an effective digital strategy.
Behind The Review

Hire Slow, Fire Fast

The Candle Pour's Misty & Dennis Akers share their expertise and help business owners with how they might want to think about staffing and why who you hire is essential to creating an unforgettable experience.
Prepare to Succeed

How Supporting Local Businesses and Philanthropic Causes Helped This Business Owner Find Success

This week we speak to Angela Shen, owner and founder of Savor Seattle, about conscious consumerism, customer service and knowing your limits.
Behind The Review

When Thinking Outside the Box Pays Off

This week we talk with Amanda Scotese, owner and founder of Chicago Detours - a touring company that is always pushing the limits of what is expected to create an unforgettable - and more importantly, irreplicable - experience for their customers.
Behind The Review

Using Pies as the Vessel for Important Conversations

When you create a business for the community, it's the community that can make you successful-even when you open during a pandemic.
Prepare to Succeed

Female Business Owners Share Successes, Challenges, and Advice for Entrepreneurs

Hear directly from women entrepreneurs who have found success - they share advice, challenges, insights and what they wish they knew when they started out.
Behind The Review

Creating and Inspiring Confidence Through a Business Model

Building a business where people go to feel inspired and confident is much easier said than done. Replicating and franchising that concept, all while making the important things stick, is even harder.
Prepare to Succeed

The Business of Creating a Cultural Exchange

Creating a business isn't always about the endgame of selling a product. For Clinton Jones, owner of Magnum Opus Hair Salon in D.C., it's about creating a cultural exchange.
Behind The Review

Living Up to Your Online Reputation

This week we talk with Jay Stofer, founder and CEO of NYC business, Lockbusters, who knows that his reputation is everything.
Behind The Review

Third Culture: Turning a Passion Into a Product

Having a product worth waiting in line for is something many business owners aim for - knowing that what you're offering is worth both a consumer's time and money.
Behind The Review

Overnight Success Takes Ten Years

Mignon Francois, owner of The Cupcake Collection, discusses pandemic pivots but, more importantly, we hear from her on how she turned a business - started from nothing - into a two location success.
Behind The Review

Building a Business on Ownership Mentality and Meaningful Customer Relationships

When it comes to selling a luxury product, it's important to cultivate a relationship with your consumer and understand their motivations.
Behind The Review

Great Leadership Takes Hard Work...and Pays Off

Being a great leader doesn't come naturally to many - however, as a business owner you are thrown into a leadership role. Hear from Josh Campbell, owner of Rescue Air Heating & Cooling in Richardson, TX, about what it takes to succeed.
Prepare to Succeed

Hidden Gems: A Business Owner and a Reviewer's Guide

On this week's episode, Krisi Hora, owner Peg Leg Vintage, and Yelp reviewer Hannah H. discuss about curating and find hidden gems.
Behind The Review

A Covid Success Story: Relentless Hospitality and Digital Marketing Dedication

The minds behind Cali Comfort BBQ in San Diego have rethought everything they knew about running a sports BBQ spot and pushed their digital strategy to the limits.