Emily Washcovick

Senior Field Marketing Manager and Small Business Expert

As Yelp’s Senior Field Marketing Manager and Small Business Expert, Emily is responsible for building a thriving network of local business owners, operators and marketers through education and networking events (now, exclusively virtual). She hosts events and webinars to provide business owners with resources that help them succeed and grow in the world of online reviews. Emily’s expertise lies in customer engagement, reputation management and all things digital marketing. Her knowledge encompasses countless industries and through thought leadership and speaking engagements, she’s able to share insights that business owners of all kinds can leverage for the future of their business.


Emily is also host of Behind the Review, a podcast from Yelp and Entrepreneur Media that features conversations with business owners and reviewers about their experiences—whether positive or negative —giving listeners behind-the-scenes insights and real life learnings.
 

Latest

Growing a Business

Behind the Reviewers: What Makes a Reviewer Tick?

In this episode, Emily Washcovick, Yelp's Small Business Expert, takes a look at the whys and hows of reviewing from the reviewer's perspective.

Growing a Business

Building Community and Creating Repeat Customers in the Fitness Industry

With a team of instructors who focus on personalized experiences, Chrome Cycle has built a community of loyal customers.

Leadership

The Recipe For Making a Customer For Life: Personalization, Quality, and Care

In this episode, hear how Tina, owner of Boite de Fleurs, overcame the pandemic hitting right as she opened her store and how she uses social media to draw in her clientele.

Leadership

Infusing Family Recipes with Innovative Dining

Chef Jason Helfer has created an employee culture at his family restaurant, Peasant Village, that shines through in the elevated customer service they provide.

Growing a Business

By Women, For Women: A Space To Build Your Career

With the goal of supporting women in their career journeys, Cate Luzio founded Luminary, a professional education and networking platform.

Growing a Business

San Angelo is Sweet on This Unique Donut Shop

Ash Cordona never thought he'd own a donut shop, after years in trucking and transportation, but when an opportunity to buy Donutopia fell into their laps, he and his wife Sophea jumped at the chance to own a small business.

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