Emily Washcovick
Senior Field Marketing Manager and Small Business Expert
As Yelp’s Senior Field Marketing Manager and Small Business Expert, Emily is responsible for building a thriving network of local business owners, operators and marketers through education and networking events (now, exclusively virtual). She hosts events and webinars to provide business owners with resources that help them succeed and grow in the world of online reviews. Emily’s expertise lies in customer engagement, reputation management and all things digital marketing. Her knowledge encompasses countless industries and through thought leadership and speaking engagements, she’s able to share insights that business owners of all kinds can leverage for the future of their business.
Emily is also host of Behind the Review, a podcast from Yelp and Entrepreneur Media that features conversations with business owners and reviewers about their experiences—whether positive or negative —giving listeners behind-the-scenes insights and real life learnings.
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Latest
The Importance of Lifelong Learning
Tune in to hear from Josh Campbell, owner of multi-million dollar HVAC company, as he share what leadership means to him, and how developing that leadership in yourself and your team can help your company grow exponentially.
A Chance to Make it Right
Customer experiences aren't always going to be five-star, but it's what you do with those imperfect experiences that matters.
Putting People First in Your Business
When Alissa Bayer first opened Milk + Honey in downtown Austin, TX, she set out to prove that you can take great care of your employees and still be a profitable, successful company.
Consistency That Keeps Customers Coming Back
Brick 3 Pizza Owner Demetri shares the secret behind making food your customers want to eat 6 days a week and managing a staff that welcomes customers in like family.
Mastering the Art of Customer Service
Vadim Nayman, owner of Bagel Master, shares how he believes he can solve any problem without saying no to his customers. He also shares the inside scoop on using social media to stay top of mind.
Using Reviews to Unlock Your Competitive Advantage
Jeff Toiste, author, consultant and trainer, shares ways that business owners can glean insights and learnings from their online reviews, as well as best practices for responding and engaging with reviews.
Creating the Perfect Pizza Experience
Perfect Pizza's Tashia Robinson shares the elements-consistency, customer service, and community- that make her franchise a success.
Getting Back in Touch With Customers
Keene Addington shares his journey from selling his established restaurant chain to returning to his restaurateur roots by founding Tortoise Supper Club, a family-owned restaurant located in downtown Chicago.
Manifesting Growth
Viviana Langhoff, owner and fine jewelry designer of Adornment and Theory, outlines her business's expansion process.
Checking in With Your Crew and Customers
This week we speak to Rey Alaniz, third generation roofer and franchise owner of Eagle Eye Contracting Services, on what it takes to get repeat business from customers.
Creating Consistency by Putting Employee Culture First
Aligned Modern Health's prescription for success helps businesses stay on top
A Fitness Community Rooted in Experience and Education
Amanda Volker and Juan Martinez opened their own strength training gym and nutrition business with a focus on giving back to the military members and first responders in their community.
The Playbook to Negative Reviews
Nic Faitos, Owner of Starbright Floral Design, shares his approach to critical reviews.
Creating an Out-of-This-World Experience
The Cell Theatre's Kira Simring and Jonah Levey explain how they operate a successful, creative space and showroom in New York City while staying safe during the pandemic.
Finding a Community Need and Creating the Solution
A great business idea solves a hole in the marketplace, creating something that solves a problem that no one had previously been able to solve. That is what Shelly Walker, owner of Fairmount Bicycles in Philly did - and it paid off.
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