Emily Washcovick: Page 14

Small Business Expert at Yelp

As Yelp’s Small Business Expert, Emily is meticulously focused on helping local business owners succeed and grow. Her expertise lies in customer engagement, reputation management, and all things digital marketing. Through speaking engagements and thought leadership, Emily shares industry insights that entrepreneurs in any business category can leverage for the growth and well-being of their businesses. She is also the host of Behind the Review, a podcast from Yelp and Entrepreneur Media, where each episode features conversations with a business owner and a reviewer about the story and lessons behind their interactions.

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Latest: Page 14


Tercera cultura: convertir una pasión en un producto

Tener un producto por el que vale la pena esperar en la fila es algo que buscan muchos dueños de negocios: saber que lo que está ofreciendo vale tanto el tiempo como el dinero del consumidor.

Growing a Business

Overnight Success Takes Ten Years

Mignon Francois, owner of The Cupcake Collection, discusses pandemic pivots but, more importantly, we hear from her on how she turned a business - started from nothing - into a two location success.

Estrategias de crecimiento

El éxito de la noche a la mañana lleva diez años

Mignon Francois, propietaria de The Cupcake Collection, habla sobre los pivotes de la pandemia pero, lo que es más importante, escuchamos de ella cómo convirtió un negocio, que comenzó de la nada, en un éxito en dos ubicaciones.

Business News

Building a Business on Ownership Mentality and Meaningful Customer Relationships

When it comes to selling a luxury product, it's important to cultivate a relationship with your consumer and understand their motivations.


Construir un negocio sobre la base de la mentalidad de propiedad y relaciones significativas con los clientes

Cuando se trata de vender un producto de lujo, es importante cultivar una relación con su consumidor y comprender sus motivaciones.

Growing a Business

Great Leadership Takes Hard Work...and Pays Off

Being a great leader doesn't come naturally to many - however, as a business owner you are thrown into a leadership role. Hear from Josh Campbell, owner of Rescue Air Heating & Cooling in Richardson, TX, about what it takes to succeed.