Michelena Howl

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Marketing

5 Key Tips for Building a Successful Customer Loyalty Program

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here's how to create an effective one.

Marketing

Build Long-Term Customer Loyalty With These 3 Relationship Marketing Strategies

Customer relationships shouldn't end after a sale. In fact, the best relationships never end.

Marketing

7 Steps to Writing and Designing Emails That Convert

The key to success depends on these dos and don'ts.

Marketing

Are You Ready For the Holidays? Here's Your Holiday Email Marketing Checklist.

While shopping activity certainly ramps up during the "official" Black Friday/Cyber Monday kickoff, the companies that stand to benefit are those that prepare today.

Marketing

Why Reporting and Analytics Tools Are the Top Budget Priority for Marketers Today

Here's why reporting and analytics are at the top of marketers' wish lists today.

Marketing

How to Balance Ecommerce and Brick-and-Mortar Shopping Expectations Through Relationship Marketing

Here's how relationship marketing is critical to balancing ecommerce and brick-and-mortar shopping expectations.

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