Building a Business
Why This CEO Rebuilt His Best-Selling Product Before Taking It to Target
Jeff Byers already had one of the best creatines on the market. He raised the bar anyway, then took it to Target
Elisette Carlson is the Founder of SMACK! Media, a Fractional CMO & Public Relation(ship)s® Agency that helps brands achieve relevance in the health & wellness space. Also a trusted advisor to start-up CEOs and VC firms, she puts ultimate value on personal relationships, teamwork & authenticity.
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