Liz Brody

In a crisis, this startup learned that perception matters more than facts.

These founders took some blunt feedback, and used it as fuel to transform their startup.

Instead of chasing investors for an unproven concept, this founder started with something simpler.

We all post dutifully, but what actually gets customers commenting? Here, six mom-and-pops share their most successful posts.

There's plenty of places you can streamline or personalize your operations without losing that human touch.

These mom-and-pop shops have found that successful promotions are more about creativity and thoughtfulness than having a big marketing budget.

Owning your own business is hard, and often isolating. This psychologist helps small business owners cope, and even thrive.

Mom-and-pop shops are agonizing over how to deal with economic uncertainty. Here's how they're managing.

Deloitte predicts AI fraud losses could hit $40 billion in the United States by 2027. Can anyone stop these scammers?

Puede hacerlo, pero solo en ciertas tareas.

Humans are more creative, but AI is more practical.

It can, but only for certain tasks.

Researchers at The Wharton School have figured out where AI can help with product development.

You can teach AI to think like your target customer.

Glow Recipe has mastered the social media sales funnel, and they're opening their playbook.

Manufacturing in the U.S. today is not simple or cheap. "There is no playbook. You just need to be willing to jump in the deep end and figure it out."

Everything Tom Rinks touched turned to gold until he took on a brand launch at Target that fizzled. Then, he found a creepy doll on Ebay, and he saw a way forward.

Louisa Schneider punctured the market, so to speak, by treating piercing like a medical procedure.

How do you find a working business model? Do it like Rowan—a brand that reinvented itself many times before finally piercing the ear-piercing market.

The streaming platform built an incredible team with a strategy called "talent density." But you don't need to be a tech giant to do it.

Faire is a platform for small businesses, but it grew big the wrong way — almost becoming a $12 billion wreck. Here's how it fixed the problem, and why you should think twice before skyrocketing.

In a survey with Faire, we asked 12,000 small businesses to share their most successful strategies and most pressing concerns.

She started Element Biosciences to compete with her old employer because she was sure she could do it better. But she'd missed an important reality of breaking into a market.

Franchise turnarounds aren't always easy, but if you spot the right signs and follow the right strategies, it can be lucrative.

No matter what you're raising money for, Wanda Urbanskia says, the same basic rules apply.

Spiraling donations and outdated dogmas around fundraising and operating costs have left many charities struggling to stay afloat. Some are trying new strategies to make money.

Shizu Okusa ran her first company for eight years but never made enough money. When she founded Apothékary, she knew what she had to do differently.

Aditi and Agkur Daga were told that their founding concept would never work, and at first, they listened. But they took a risk, and reversed course.

From toxic remote workplaces to economic insecurity and global disasters, there's a lot to worry about. But you can be prepared.

No one wants to get left behind, and there's a growing industry of AI consultants who want to help. But is it worth the investment?