Marketing
Stop Chasing Viral Wins. Here’s How to Build a Marketing Engine That Moves the Chains
In a post-search, AI-driven market, chasing big 'touchdown' wins has become an unsustainable strategy.
Jason Greenwood is Chief Marketing & Strategy Officer at Delta Dental of AZ. He has 25+ years of experience in marketing, previously serving as CMO for The Joint Chiropractic & Peter Piper Pizza and brings his proven track record of success to elevate Delta Dental's brand and customer engagement.