Jason Greenwood

Entrepreneur Leadership Network® Contributor

Bio

Jason Greenwood is Chief Marketing & Strategy Officer at Delta Dental of AZ. He has 25+ years of experience in marketing, previously serving as CMO for The Joint Chiropractic & Peter Piper Pizza and brings his proven track record of success to elevate Delta Dental's brand and customer engagement.

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Latest

Leadership

How to Avoid Letting Your Marketing Strategy Die in the 'PowerPoint Graveyard'

Brilliant marketing strategies often look flawless in PowerPoint, but execution is where they falter. From resource constraints to cultural resistance, this 'execution gap' kills momentum before strategies take off.

Marketing

Confessions As a CMO — Marketing Hacks I Stole from Operations (That Actually Work)

Marketing reveals the strengths of a business and, when aligned with effective operations, can lead to not just customer attraction but also retention and growth, as demonstrated through my own experience as both a marketer and franchisee.

Marketing

We Are in a Mental Health Crisis — Here's How Leaders Can Create High Performance Workplaces

Marketing leaders should prioritize mental health by restructuring workflows, thoughtfully using technology and fostering a supportive culture to achieve sustainable success and innovation.

Marketing

Your Most Powerful Marketing Weapon Is Hiding in the Finance Department — Here's Why

Transform your marketing leadership by turning finance from a barrier into a strategic ally. Learn how aligning with your finance team can drive unprecedented growth and innovation.

Growing a Business

How the Best CMOs Unlock Value Across Their Entire Organization

The role of the CMO is no longer confined to traditional marketing boundaries; today's CMOs must become "Master Builders," driving value creation across the entire organization.

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