Tech
Your Website Redesign Might Be Solving the Wrong Problem. Here’s the Step Many Teams Skip.
Before approving the pages, features and platform, define what you expect customers to do differently when the new site launches.
Goran Paun is Principal, Creative Director at ArtVersion, a Chicago-based design agency helping Fortune 500 and emerging brands through human-centered branding, web design, and development that connect design, technology, and business strategy.
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