How to Start a Business

News and Articles About How to Start a Business

These Millennials Are Running Franchises With Their Parents. Here's What They've Learned.
Franchises

These Millennials Are Running Franchises With Their Parents. Here's What They've Learned.

Faced with diminished job prospects, millennials are increasingly partnering with their parents in the franchising world.
9 Business Ideas for People Looking to Cash in on the Marijuana Boom
Marijuana

9 Business Ideas for People Looking to Cash in on the Marijuana Boom

Want to get in on the green rush but don't want to grow or sell pot? Here's a list of promising ancillary cannabis businesses to start.
Kim Lachance Shandrow
How to Plant the Seeds of Success in the New Cannabis Economy
Marijuana

How to Plant the Seeds of Success in the New Cannabis Economy

Succeeding in the cannabis economy often requires seasoned guidance to reap rewards. Here are some helpful tips to get you started.
Andre Bourque
Won Funding? Why You Should Wait to Celebrate.
Ready To Launch

Won Funding? Why You Should Wait to Celebrate.

Here's why your big investment isn't (an immediate) reason to celebrate.
Margaret Littman
Want to Open a Bakery? Keep These Expert Tips in Mind.
Ready To Launch

Want to Open a Bakery? Keep These Expert Tips in Mind.

Be prepared: The work isn't always as sweet as the product.
Want to Run a Pet Café? These Founders' Tips Can Help.
Business Ideas

Want to Run a Pet Café? These Founders' Tips Can Help.

Learn how these entrepreneurs have combined their love of pets with their passion for the community.
Explaining What Your Company Does? Keep it Simple.
How to Start a Business

Explaining What Your Company Does? Keep it Simple.

It's not as easy as it sounds. And you need to get it right.
Matt McCue
A Retail Legend Shares Customer Service Secrets
Retail

A Retail Legend Shares Customer Service Secrets

What do you learn after 27 years of running a famous store? Ask Roxanne Thurman, owner of Denver's Cry Baby Ranch.
Grant Davis
5 Lessons You Can Learn From Trump About Pitching to VCs
VC Funding

5 Lessons You Can Learn From Trump About Pitching to VCs

Visual cues, repetition and authentic emotion helps frame your message in a way that resonates with investors.
Arie Abecassis
Want to Run a Flower Shop? What You'll Need -- and What You Won't.
Ready To Launch

Want to Run a Flower Shop? What You'll Need -- and What You Won't.

There's more to the business than beautiful bouquets.
3 Small Businesses You Can Jumpstart Right Now
How to Start a Business

3 Small Businesses You Can Jumpstart Right Now

Tutoring, ecommerce retail and cleaning are all hot markets for entrepreneurs just testing the waters.
Michael Priyev
How to Avoid Failure When You Own a Contracting Business
Success Strategies

How to Avoid Failure When You Own a Contracting Business

No matter how good or how lucky you are, you're sure to run into a few of these problems in the course of doing business as a contractor. Find out how to deal with them and continue to grow your business.

Whether you are starting an online business or a brick-and-mortar model, figuring out how to start a business, at its most basic, means finding a market need and then filling it. The steps required to reach the customer and build a business can depend on many factors, such as finding the appropriate marketplace, building an easy-to-use ecommerce website, establishing a good sales reputation and using search engine optimization to drive traffic to your site.

Here are some of the very basics:

  • Find a need and fill it. To boost your chances of success, start by finding a market -- a group of people searching for a solution to a problem and aren't finding many results.

  • Design and build your website. Keep it simple. You have fewer than five seconds to grab someone's attention.

  • Write copy that sells. There's a proven sales-copy formula that leads customers from the moment they arrive at your site to the moment they make a purchase. Focus on how your product or service is uniquely able to solve people's problems or make their lives better.

  • Use search engines to drive targeted buyers to your site. Pay-per-click advertising is the easiest to get traffic to a new site. You can also use these types of ads to discover your best, highest-converting keywords.

  • Establish a reputation for yourself online. Provide your expert information for free to other sites, and you'll see more traffic and better search rankings. Be sure to include links back to your website.

  • Use email marketing to turn visitors into buyers. On your website, you can ask visitors for their email addresses. When you build an opt-in list, you're creating one of the most valuable assets of your online business. These are people who have expressed an interest in your product or service and who you can market to directly.

  • Always follow up. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them.