How to Start a Business

News and Articles About How to Start a Business

Entrepreneurs Ryan Blair and Gerard Adams on the Importance of Having a Mentor
Entrepreneur Network

Entrepreneurs Ryan Blair and Gerard Adams on the Importance of Having a Mentor

Learn how these entrepreneurs have created a meaningful mentor-mentee relationship.
Entrepreneur Staff
How This Fashion Stylist Launched a Successful Jewelry Startup
Entrepreneur Network

How This Fashion Stylist Launched a Successful Jewelry Startup

Learn how this entrepreneur turned her side hustle into a full-blown business.
172 New Franchise Companies Hoping to be the Next Big Thing
Franchises

172 New Franchise Companies Hoping to be the Next Big Thing

Fresh opportunities that have emerged in just the past three years.
Tracy Stapp Herold
These Millennials Are Running Franchises With Their Parents. Here's What They've Learned.
Franchises

These Millennials Are Running Franchises With Their Parents. Here's What They've Learned.

Faced with diminished job prospects, millennials are increasingly partnering with their parents in the franchising world.
9 Business Ideas for People Looking to Cash in on the Marijuana Boom
Make More Happen

9 Business Ideas for People Looking to Cash in on the Marijuana Boom

Want to get in on the green rush but don't want to grow or sell pot? Here's a list of promising ancillary cannabis businesses to start.
Kim Lachance Shandrow
How to Plant the Seeds of Success in the New Cannabis Economy
Make More Happen

How to Plant the Seeds of Success in the New Cannabis Economy

Succeeding in the cannabis economy often requires seasoned guidance to reap rewards. Here are some helpful tips to get you started.
Andre Bourque
Won Funding? Why You Should Wait to Celebrate.
Make More Happen

Won Funding? Why You Should Wait to Celebrate.

Here's why your big investment isn't (an immediate) reason to celebrate.
Margaret Littman
Want to Open a Bakery? Keep These Expert Tips in Mind.
Make More Happen

Want to Open a Bakery? Keep These Expert Tips in Mind.

Be prepared: The work isn't always as sweet as the product.
Want to Run a Pet Café? These Founders' Tips Can Help.
Make More Happen

Want to Run a Pet Café? These Founders' Tips Can Help.

Learn how these entrepreneurs have combined their love of pets with their passion for the community.
Explaining What Your Company Does? Keep it Simple.
Make More Happen

Explaining What Your Company Does? Keep it Simple.

It's not as easy as it sounds. And you need to get it right.
Matt McCue
A Retail Legend Shares Customer Service Secrets
Make More Happen

A Retail Legend Shares Customer Service Secrets

What do you learn after 27 years of running a famous store? Ask Roxanne Thurman, owner of Denver's Cry Baby Ranch.
Grant Davis
5 Lessons You Can Learn From Trump About Pitching to VCs
VC Funding

5 Lessons You Can Learn From Trump About Pitching to VCs

Visual cues, repetition and authentic emotion helps frame your message in a way that resonates with investors.
Arie Abecassis

Whether you are starting an online business or a brick-and-mortar model, figuring out how to start a business, at its most basic, means finding a market need and then filling it. The steps required to reach the customer and build a business can depend on many factors, such as finding the appropriate marketplace, building an easy-to-use ecommerce website, establishing a good sales reputation and using search engine optimization to drive traffic to your site.

Here are some of the very basics:

  • Find a need and fill it. To boost your chances of success, start by finding a market -- a group of people searching for a solution to a problem and aren't finding many results.

  • Design and build your website. Keep it simple. You have fewer than five seconds to grab someone's attention.

  • Write copy that sells. There's a proven sales-copy formula that leads customers from the moment they arrive at your site to the moment they make a purchase. Focus on how your product or service is uniquely able to solve people's problems or make their lives better.

  • Use search engines to drive targeted buyers to your site. Pay-per-click advertising is the easiest to get traffic to a new site. You can also use these types of ads to discover your best, highest-converting keywords.

  • Establish a reputation for yourself online. Provide your expert information for free to other sites, and you'll see more traffic and better search rankings. Be sure to include links back to your website.

  • Use email marketing to turn visitors into buyers. On your website, you can ask visitors for their email addresses. When you build an opt-in list, you're creating one of the most valuable assets of your online business. These are people who have expressed an interest in your product or service and who you can market to directly.

  • Always follow up. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them.