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Science & Technology

Entrepreneurs Are Rushing to Use AI. Here Are 8 Questions You Should Ask First.

Generative AI has overtaken the business world at breathtaking speed, and it can be overwhelming to know how to start integrating it into your work. These tech experts have answers.

Growing a Business

If You Want to Build the Next Patagonia, Here's What Not to Do: 'We Realized We Were Turning Everybody Off'

Fifty years in, the leaders of the lauded outdoor apparel brand have are sharing lessons in responsible business — which they say is just plain good business — for up-and-coming entrepreneurs.

Growing a Business

6 Surprising Psychological Tricks the Best Advertisements Use

Research shows there are universally effective strategies in advertisments. Here's one that uses a bunch of them.

Business Models

The Most Important Shift Hybrid Workforces Need to Thrive Is the One Most Are Ignoring

Successful hybrid work is not just about being in the office half the week.

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Franchise

With Company Layoffs Increasing, Here's Why Franchising Is the Next Best Move

Here's why franchise ownership is a great option for recently laid-off employees who want to pursue entrepreneurship as their next step.

Business News

Why HTeaO is One of the Top 10 New & Emerging Franchises for 2023

Chief development officer Andrew Hawes explains how a drive-thru iced tea concept is attracting experienced multi-unit franchise operators

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