Emily Reynolds Bergh

Entrepreneur Leadership Network® Contributor

Bio

Emily Reynolds Bergh — vintage-shoe hoarder, cycling junkie, & lover of pink drinks — is a marketing & PR pro with 15+ years of experience under her belt. Now the founder & owner of the award-winning R Public Relations based in New York, she’s been featured in numerous publications & podcasts.

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Latest

Growing a Business

5 Steps to Creating More Inclusive PR Campaigns That Resonate With Your Customers

Creating inclusive PR campaigns is essential for reaching a diverse audience and staying relevant in today's market.

Branding

How Corporate Social Responsibility Can Help Build a Positive Brand Image

A positive brand image is vital in today's work culture of very discerning consumers who are not shy about vocalizing their concerns about companies' ethics and practices. An informed and selective public wants to do business with businesses that are socially responsible. Here's how you can prove you are.

Growing a Business

6 Ways to Use the Power of Storytelling in Your PR Campaigns

It's not a new message, but it's an important message worth repeating to any business hoping to cultivate a lasting connection with existing and potential clients: Tell a story. This potent form of PR speaks to people much louder than advertising slogans, graphs and charts, or sales pitches.

Marketing

Lo que debes y lo que no debes hacer para que tus posts en redes sociales llamen la atención

Que "todos lo hagan" no quiere decir que todos lo hagan bien. Aquí tienes algunos consejos sobre las mejores prácticas para tu contenido en redes sociales.

Science & Technology

3 Metrics That Matter When Measuring the Success of Your PR Campaigns

ROI is always the goal in public relations. But did you know there are ways to measure it quantitatively rather than just assess it qualitatively? Here are some options to consider to automate and calculate the impact of your PR efforts.

Starting a Business

The Best Way to Distribute Your Press Releases — PR Firm or Cheap Wire Service?

A press release is a press release, right? Wrong. For this critical asset that announces something vital about you or your business, you should know the differences between going the professional route and taking a lower-cost but usually less effective approach.

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