If you have experience in social media marketing, you know that engaging users is no easy task.

Related: 7 Ways to Improve Online Engagement With Visual Content

The biggest mistake people make when promoting their brand, company or even themselves on social media is thinking that simply posting is enough. However, that’s far from the case. Managing a Facebook, Instagram or Twitter account means having to strategize ways to keep your current audience captivated, while simultaneously attracting new users to your page.

Both of these activities can be full-time jobs. And, unfortunately, most people struggle to do either well. After all, how many times have you heard the words: “We just need to post better content”?

But because building a loyal following on social media isn’t easy, that do

If you own a company in a state where cannabis is legal, do you still require your employees to take a drug test that searches for it?

This is the new dilemma facing employers in 29 states, which have legalized the medical or recreational use of cannabis. 

Drug testing for marijuana--as well as other drugs--has been a staple of the American workplace for decades. However, many are now questioning the wisdom of cannabis on the list of tested drugs.

Now government officials are starting to look into it.

Related: 10 Ways the Cannabis Industry Is Rebranding to Meet Its Biggest Challenges

Rethinking Drug Testing

In testimony before Congress earlier this year, Labor Secretary Alex Acosta said that many companies have valid reasons for testing for marijuana, such as safety issues involved in the workpl...

In this video, Entrepreneur Network partner Eric Siu highlights the one key lever to grow your business: retention. Retention is remaining memorable to your audience, which in turn helps you to get referrals. 

Siu brings in an example of his mother, who works in real esate and caters to niche community. To secure solid referrals, Siu's mother makes sure she leaves an impression on her customers. Small thoughtful moves like re-doing a space, as well as using her own commission to purchase new home appliances, help develop retention.

As a business owner, building relationships with your customers will move you into new territories for sales, like upselling and cross selling. Going the extra mile to be memorable will help establish you as a reliable source whenever your customers are in need of...

Just For You

History

How Studying History Brings Success

When I was a child, my mom told me that studying history would greatly benefit me. My initial thought was, History is in the past -- I need to focus on the future.

My young, arrogant mind didn't fully grasp what my mother meant until I realized one thing about her advice that brought everything together for me: Human nature never changes.

Related: The Best Way to Win Is to Know When to Quit

Probably everyone has heard the phrase, "History repeats itself," but most of us do not make the effort to investigate why this phrase is so often repeated.

In my estimation, the reason this phrase has become so commonplace is simple. While people might change, their nature does not. Understanding human nature gives you a massive advantage in business and in life because it enables you to emotionally connec...

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Women In Green

She Doesn't Think Your Weed Should Be Stored In a Shoebox

What got you into the cannabis industry?

I had a 15-year career working in entertainment--but a couple of things changed my trajectory. First, I was diagnosed with anxiety. It was a life-altering experience for me, I went from sitting at my desk, with shortness of breath and heart palpitations, to racing myself to the emergency room, pretty sure that I was going to die of a heart attack.

Thankfully, I was able to find a CBD THC regimen that worked for me. I was able to get off of all the other drugs my doctor had put me on. I was able to do the research on the plant and learn how misinformed I was.

But I realized that, although I now love the plant, I detested the stigma. I detested how people avoided talking about it. And I realized that while I kept my wine in a wine fridge, I kept liquor i...

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Ecommerce

Tap Into Baby Boomers' Buying Power With These 5 Easy Website Tricks

Businesses invest a lot in generating leads, but not enough in retaining them. Did you know that for every $92 spent getting customers, only $1 is paid in converting them?

That is unfortunate because conversion rate optimization (CRO) is perhaps more critical for your sales than traffic is. If traffic is your customers coming into the shop to browse through the options and inquiring about the prices, then conversions are where they hand over their cash and make a purchase.

Related: 7 Tips for Marketing Your Content to Baby Boomers (And Why You Should)

Millennials may be leading the way in the ecommerce industry, but other age groups are not that far behind. Older generations shop online, too; in fact, they make up about

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natural disaster

These 2 Franchisees in Puerto Rico Survived Hurricane Maria and Lived to Tell What They Learned

When Hurricane Maria plowed through Puerto Rico last September 20, she left a path of unprecedented destruction. Homes and businesses were destroyed, communities were flooded, power lines and bridges collapsed and agonized families went for days without knowing about the health and well-being of family and friends. 

Related: Staying on Course Despite the Ravages of Hurricane Maria

Recently updated figures reported by CNN now estimate that more than 4,600 lives were lost.

As for those who survived, once the storm passed, Puerto Rico was left in a state of disaster: The hurricane knocked out most of the island’s power grid leaving approximately 3.7 million residents in the dark;

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Storytelling

How Do You Get People to Believe in Your Business? Tell a Good Story.

When it comes to starting a company, one of the hardest challenges founders face is convincing other people to get behind their idea. If you're a product-focused founder like I was, the challenge can be especially acute. You've identified an interesting technology breakthrough, isn't that enough? Nope.

Related: The Director Behind the Ocean Eleven's Franchise Shares How His Storytelling Skills Helped Build His Liquor Startup

As I learned first-hand when founding my first company AppDynamics, the key to securing early employees, investors and early customers is turning your idea into a

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Strategy

Should You Charge More for Your Business or Service?

Wondering whether you should be charging more for your business? Before you go ahead and raise prices, consider the current infrastructure and overhead of your business. Did you make a worthy first impression with your initial roll-out?

In this video, Alan Taylor talks with CEO of Grand Design RV Don Clark to determine how much you should charge for your business. For Clark, it's always important to remember that another brand can always be cheaper. To remain competitive, focus on shooting big and making your product or service available to a mass-market audience while still offering top-notch value.

Want to get better at market research and figuring out what your special sauce should be? Learn more in our online Intelligen...

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Project Grow

Elon Musk's Essential Tips for Aspiring Entrepreneurs

Tesla CEO Elon Musk is a serial entrepreneur who keeps on winning. The real-life inspiration for Robert Downey Jr.’s portrayal of Iron Man, the South Africa native enjoyed his first big hit as a Zip2 co-founder.

The forward-thinking mogul launched X.com, which merged with Confinity to become PayPal, but he’s better known for co-founding electric automaker Tesla and launching SpaceX -- a rocket company he hopes will one day allow people to live on other planets. Musk is also the chairman of solar panel design company SolarCity and a co-founder of nonprofit research company OpenAI.

Related: 15 Weekend

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Refinery29's Christene Barberich on How All the No's Pushed Her Forward

Editor’s Note: Inspire Me is a series in which entrepreneurs and leaders share what motivates them through good times and bad, while also sharing stories of how they overcame challenges in hopes of inspiring others.

When you launch a business, you want it to grow and thrive. But you want to make sure the hallmarks of that initial idea that you were so passionate about stay intact as the company evolves. This the constant push and pull that Christene Barberich experiences as the co-founder and the global editor-in-chief of Refinery29.

In 2005, Barberich, Piera Gelardi, Philippe von Borries and Justin Stefano founded the site from a kitchen table in Brooklyn. But today, Barberich is overseeing an operation that has a presence all over the world. What began as a guide to hidden style and fashio...

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Project Grow

10 Inspiring Quotes from Paul McCartney, the Musical Genius Who Changed Pop Culture Forever

There's a place in everyone's heart for The Beatles, the British band that reshaped not only music but pop culture forever. From "Eleanor Rigby" to "Let It Be," the hundreds of songs that John Lennon, Paul McCartney, George Harrison and Ringo Starr produced have had a lasting effect on history and modern culture. And McCartney's solo career has been just as impressive.

Related: 50 Inspirational Quotes to Motivate You

While some of the band members' stories ended in tragedy and others fizzled out, McCartney continued to stay in the public eye as both a musician and a public figure. Beyond creating his own musical career outside the group, McCartney made considerable non-musical contributions to society, too. From being

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Google

How to Manage Your Google Privacy Settings

A privacy policy is meant to be a contract between you and a company -- big tech companies in particular -- that ensures these companies are keeping your data safe. One company that has an enormous amount of your data -- from email and photos to videos and documents -- is Google.

The Google Privacy Policy has been "updated" 28 times since its inception in 1999 -- including three times in 2017 alone. The most was five times in the year 2015. And to its credit, Google makes all the updates and changes pretty obvious.

But this stuff can and will change to suit Google, or to suit new laws and regulations Google has to follow. For example, in the European Union and elsewhere on May 25, 2018, Google and others will have to deal with the General Data Protection Regulation, or GD

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How To

15 Tips, Hacks and Tricks to Get the Most Out of Google Photos

Many of us have thousands of photos and videos on our phones, and although it’s so easy to take them, it’s less clear how to keep them organized and transfer them to other devices.

In the age of cloud computing and artificial intelligence, you don’t need a cord to backup your photos. You don’t even need to be near your computer. And you certainly shouldn’t be emailing them or messaging them to yourself. There are simpler, more streamlined alternatives, such as Google Photos.

Related:  20 Surprising Things You Can Do With Google Search

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coping strategies

How to Reset a Bad Work Day

Most people don’t wake up ready to start the day like Snow White singing to her helpful little birds. Most days you get caught up in the hustle and bustle and have to push through, and then, there are the bad days when you’re just not feeling it.

The alarm goes off late. Your forehead is pounding, and your body feels like a semi-truck has hit it. Your computer crashes and destroys your assignment hours before the deadline. Your supervisor has taken micromanagement to the next level. You have to work through lunch, and it’s not even the afternoon yet.

Everyone has one of those days. You may feel like it’s your fault, but it’s not. Most of the time, these stressful situations are outside of your control, but you can monitor, accept and reset your reactions. To get started, try these five tips ...

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News and Trends

Cannabis

To Drug Test or Not to Drug Test?

This is the question faced by employers in states where cannabis is legal.
20 Questions

The Entrepreneurs Behind Internet Behemoth Giphy Explain Why You Can't Be Afraid to Take Big Swings

CEO Alex Chung and COO Adam Leibsohn share the philosophy that has helped them grow a search tool into a company with 300 million daily active users.
Stress Management

6 Simple Ways to Manage and Overcome Stress

Put your ego down and ask for the help when you need it.

More From Latest

Dogs

Everything You Need to Create an Amazing Dog-Friendly Office

Ahead of 'Bring Your Dog to Work Day,' here are tips on how to make your office a welcoming place for our four-legged friends.
Books

10 Books to Shape Your Business and Personal Development

Financial expert Jeff Rose shares some of his favorite must-reads.

Why the Rise in Female Angel Investors Is Good News for Women-Led Startups

It's no surprise that more funding for women entrepreneurs coincides with an increase in the number of women angel investors.
Online Business

Supreme Court Gives States OK to Collect Sales Taxes on Online Sales

Internet retailers who have been largely exempt from out-of-state sales taxes will now owe billions annually.
natural disaster

These 2 Franchisees in Puerto Rico Survived Hurricane Maria and Lived to Tell What They Learned

Edgardo Santiago and Luisaliz Rivera learned that 'community' is everything, along with communications and preparation.Ben
Bill Gates

Billionaires Are Just Like Us: Watch Bill Gates and Warren Buffett Browse Records and Buy Candy

The friends took a trip down memory lane and shared jokes about Buffett's sweet tooth in this charming video.
Self Improvement

How This Established Entrepreneur Learns From His Young Employees

Learning something new every day means listening to fresher viewpoints.
Storytelling

How Do You Get People to Believe in Your Business? Tell a Good Story.

A lot of people have good ideas -- but it's often those with the best stories who are able to set themselves apart.
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