You can be on Entrepreneur’s cover!

4 Mobile Marketing Lessons That Big Brands Can Learn From Startups Here are a few ways to inject your brand's mobile-marketing approach with a shot of startup spirit.

By Gilad Bechar

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Daniel Roe | Stocksnap.io

Every brand would like to believe that under its corporate exterior beats the heart of a startup. And yet the difference between the two becomes vividly clear when working with both promising startups and established brands.

As the founder and CEO of Moburst, a mobile-marketing agency, I often meet large brands that work hard to maintain their innovative edge but fail to include their mobile strategy in the process. And so, to make things easier, here are a few ways to inject your brand's mobile-marketing approach with a shot of startup spirit.

Related: Innovative Trends for Upping Mobile-Customer Engagement

1. Stay updated.

I'm actually not referring to keeping up with current trends and technologies (which I assume you know you should be doing), but instead to updating your app version on a regular basis.

Startups speak innovation and are all about getting new versions out there. And for good reason. There is serious value in constant updates, and Apple, for instance, is known for boosting the ranking of apps that do so.

There's a lot you can do including technical updates, seasonal designs and special offers. From my experience, the best way to make this happen is to set a concrete recurring deadline and stick to it no matter what. Send your app in for an app store check-up every three months and you'll thank me later.

2. Keep it inside.

Treating your business's app as a valuable product is the startup thing to do, but too many brands fail to do so and outsource their developing efforts, thinking that it will save them serious bucks. But this could be a costly mistake. An in-house developer will care about your code in ways that outsourced developer could never compete with (mainly because they are not even trying in the first place). Know this: a great app requires constant maintenance. You need a developer you can count on and you simply can't waste time getting a new one in the loop for every version update.

Related: 3 Ways to Use Mobile Marketing to Keep Customers Coming Back

3. Take it outside.

Unlike mobile development, marketing is a job that requires the involvement of external experts. Mobile marketing calls for minds that are very different than those already on board at most brands. You need gamification, optimization and user-experience experts to fill you in on the latest tools and techniques available, a solid media team to get you better deals and above all: a fresh point of view. Marketing is a term used to describe an entire spectrum of solutions your brand should use, but it's the unique synergy between them that creates real magic. These are the kind of people you normally wouldn't hire to work for your brand but desperately need to make things more startup-ish.

4. Cut the red tape.

When people describe the difference between startups and corporations, they are right to highlight the exhausting bureaucracy that takes place in large companies. Long and tedious approval procedures prevent things from actually happening and keep everything just as it was. Startups wait for no one, and neither does mobile marketing. A great lesson to learn from startups is to allow people to take ownership and execute their ideas.

There is no doubt that reaching the right balance of brand-startup behavior is no easy task, but it is worthwhile. Very few things can compare to that exhilarating feeling of being part of a team that is building something together. Bringing the same spirit to your brand could prevent it from becoming boring and predictable and make all the difference.

Related: 5 Business Myths About the Mobile Industry

Gilad Bechar

Founder and CEO of Moburst

Gilad Bechar is the founder and CEO of Moburst, a global mobile marketing agency helping first-tier startups and brands grow their mobile businesses.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Solutions

See How AI Can Automate Your Business for $59.99

Find out how can you use ChatGPT to streamline your business operations.

Side Hustle

This Insurance Agent Started a Side Hustle Inspired By Nostalgia for His Home State — Now It Earns Nearly $40,000 a Month

After moving to New York City, Danny Trejo started a business to stay in touch with his roots — literally.

Growing a Business

24 Hours After a Grueling Session of Pickleball, He Invented Something That Makes Most People Better at the Addictive Sport

Veloz founder, president and CEO Mitch Junkins discusses the creation process behind his revolutionary paddle and shares his advice for other inventors hoping to make an overhead smash in their industry.

Franchise

The Franchise Industry is on The Verge of Massive Change With Private Equity's Potential $8 Billion Acquisition of Jersey Mike's

With the emerging trend of heavyweight PE firms targeting iconic brands like Jersey Mike's and Subway for acquisition, the franchising sector is on the brink of a strategic shift that could fundamentally alter the industry landscape.

Business News

Side Hustles Are Soaring as Entrepreneurs Start Businesses Working Part- or Full-Time Elsewhere, According to a New Report

The younger the entrepreneur, the more likely they were to start a business as a side hustle.

Leadership

Everyone Talks About Mentors. But What About Sponsors? Here's How They Differ — and Why You Need Both

Sponsorship and mentorship may sound the same, but they have different benefits and should not be carried out in isolation. Within a business, the only truly effective way to implement these processes is to see them as two parts of a cycle that should repeat continually.