How to Start a Business

News and Articles About How to Start a Business

The Unglamorous Truth About My First Year of Business
Starting a Business

The Unglamorous Truth About My First Year of Business

Sometimes you're better off not knowing what you're getting into.
Sarah Vermunt
5 Signs You Are Ready to Start Up Even If You Don't Think So
Starting a Business

5 Signs You Are Ready to Start Up Even If You Don't Think So

Past a certain point, more preparation is just stalling.
Michael Noice
6 Steps to Starting a Business From Zero
Startup Advice

6 Steps to Starting a Business From Zero

When creating something from nothing, keep these basic but critical pointers in mind.
Lewis Howes
Starting A Business? You Need These 3 Basics.
Entrepreneur Bank Search

Starting A Business? You Need These 3 Basics.

Every entrepreneur should have these fundamentals in place before launching a full-blown business.
Ami Kassar
You Need Not Be a 20-Year-Old Techie to Found a Successful Firm
Entrepreneurship

You Need Not Be a 20-Year-Old Techie to Found a Successful Firm

Entrepreneurs of all ages and backgrounds can make the startup world their playground while putting stereotypes to rest.
Zeynep Ilgaz
How to Come Up With an Idea for a Business
Starting a Business

How to Come Up With an Idea for a Business

If you know you want to be your own boss but you aren't sure what type of business you want to start, these tips can help you figure that out.
The Staff of Entrepreneur Media, Inc.
Do You Have What It Takes to Be an Entrepreneur?
Starting a Business

Do You Have What It Takes to Be an Entrepreneur?

Before you go into business for yourself, take a personal assessment to see if owning your own business is the best fit for you.
The Staff of Entrepreneur Media, Inc.
How to Launch a Business in the Sharing Economy
Sharing Economy

How to Launch a Business in the Sharing Economy

Here are five factors to consider when starting a Airbnb-type platform.
Paula Andruss
Risky Business: 6 Potential Pitfalls of Writing a Business Plan
Business Plans

Risky Business: 6 Potential Pitfalls of Writing a Business Plan

There is a downside to putting your business plan on paper. Learn the risks and learn how to protect your interests.
The Staff of Entrepreneur Media, Inc.
How to Determine the Goals and Objectives of Your Business Plan
Business Plans

How to Determine the Goals and Objectives of Your Business Plan

A business plan is only as good as the goals and objectives it outlines. Here's how to determine what those are.
The Staff of Entrepreneur Media, Inc.
What to Include in Your Business Plan
Business Plans

What to Include in Your Business Plan

Here's what your business plan should contain, how long it should be and what it should look like.
The Staff of Entrepreneur Media, Inc.
How to Become the Zappos of Your Industry
Company Culture

How to Become the Zappos of Your Industry

See if you, too, can build a potent company culture in an unlikely business sector.
Darius Mirshahzadeh
7 Key Steps Toward Starting Your Own Business
Starting a Business

7 Key Steps Toward Starting Your Own Business

It's easy to become overwhelmed in the early stages of launching a company. Try these steps to guide you along the way.
Sujan Patel

Choose the Right Incubator for Your Startup

Our expert explains what factors should go into your decision.
Jason Johnson

Whether you are starting an online business or a brick-and-mortar model, figuring out how to start a business, at its most basic, means finding a market need and then filling it. The steps required to reach the customer and build a business can depend on many factors, such as finding the appropriate marketplace, building an easy-to-use ecommerce website, establishing a good sales reputation and using search engine optimization to drive traffic to your site.

Here are some of the very basics:

  • Find a need and fill it. To boost your chances of success, start by finding a market -- a group of people searching for a solution to a problem and aren't finding many results.

  • Design and build your website. Keep it simple. You have fewer than five seconds to grab someone's attention.

  • Write copy that sells. There's a proven sales-copy formula that leads customers from the moment they arrive at your site to the moment they make a purchase. Focus on how your product or service is uniquely able to solve people's problems or make their lives better.

  • Use search engines to drive targeted buyers to your site. Pay-per-click advertising is the easiest to get traffic to a new site. You can also use these types of ads to discover your best, highest-converting keywords.

  • Establish a reputation for yourself online. Provide your expert information for free to other sites, and you'll see more traffic and better search rankings. Be sure to include links back to your website.

  • Use email marketing to turn visitors into buyers. On your website, you can ask visitors for their email addresses. When you build an opt-in list, you're creating one of the most valuable assets of your online business. These are people who have expressed an interest in your product or service and who you can market to directly.

  • Always follow up. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them.

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