How to Start a Business

News and Articles About How to Start a Business

How to Come Up With an Idea for a Business
Starting a Business

How to Come Up With an Idea for a Business

If you know you want to be your own boss but you aren't sure what type of business you want to start, these tips can help you figure that out.
The Staff of Entrepreneur Media, Inc.
Do You Have What It Takes to Be an Entrepreneur?
Starting a Business

Do You Have What It Takes to Be an Entrepreneur?

Before you go into business for yourself, take a personal assessment to see if owning your own business is the best fit for you.
The Staff of Entrepreneur Media, Inc.
How to Launch a Business in the Sharing Economy
Sharing Economy

How to Launch a Business in the Sharing Economy

Here are five factors to consider when starting a Airbnb-type platform.
Paula Andruss
Risky Business: 6 Potential Pitfalls of Writing a Business Plan
Business Plans

Risky Business: 6 Potential Pitfalls of Writing a Business Plan

There is a downside to putting your business plan on paper. Learn the risks and learn how to protect your interests.
The Staff of Entrepreneur Media, Inc.
How to Determine the Goals and Objectives of Your Business Plan
Business Plans

How to Determine the Goals and Objectives of Your Business Plan

A business plan is only as good as the goals and objectives it outlines. Here's how to determine what those are.
The Staff of Entrepreneur Media, Inc.
What to Include in Your Business Plan
Business Plans

What to Include in Your Business Plan

Here's what your business plan should contain, how long it should be and what it should look like.
The Staff of Entrepreneur Media, Inc.

Choose the Right Incubator for Your Startup

Our expert explains what factors should go into your decision.
Jason Johnson
Business Travel

How to Start an International Travel Tour Business

Reaching out to trade and government agencies are important first steps in starting a tour business.
Nina Kaufman

How to Create a Fair and Equitable Partnership From Day One

Our expert lays out how to register your business venture when one partner is providing the majority of the start-up capital.
Ryan Himmel
Will My Star-Wars Themed Product Idea Get Me Sued?

Will My Star-Wars Themed Product Idea Get Me Sued?

Our expert discusses nuances of copyright and trademark law.
Nina Kaufman
Startup How-To Guides
How To

Startup How-To Guides

Learn how to start a small business with our small business startup guide. Learn everything from raising startup capital to building a brand image.

4 Best Practices for Making a Business Offer

Our expert says when making an offer to buy a business, it's essential to understand the seller and the business.
Ryan Himmel

Want to Start an Investment Company? Go it Alone First.

Our expert explains that experience is paramount to building a solid investing track record
Jay Turo
Starting Up? 4 Ways to Turn Your Former Employer Into an Ally.
Starting a Business

Starting Up? 4 Ways to Turn Your Former Employer Into an Ally.

Quitting your job to launch your own business can be a hard pill for your company to swallow, particularly if your company is in the same industry. Here's some advice.
Marc Prosser

Whether you are starting an online business or a brick-and-mortar model, figuring out how to start a business, at its most basic, means finding a market need and then filling it. The steps required to reach the customer and build a business can depend on many factors, such as finding the appropriate marketplace, building an easy-to-use ecommerce website, establishing a good sales reputation and using search engine optimization to drive traffic to your site.

Here are some of the very basics:

  • Find a need and fill it. To boost your chances of success, start by finding a market -- a group of people searching for a solution to a problem and aren't finding many results.

  • Design and build your website. Keep it simple. You have fewer than five seconds to grab someone's attention.

  • Write copy that sells. There's a proven sales-copy formula that leads customers from the moment they arrive at your site to the moment they make a purchase. Focus on how your product or service is uniquely able to solve people's problems or make their lives better.

  • Use search engines to drive targeted buyers to your site. Pay-per-click advertising is the easiest to get traffic to a new site. You can also use these types of ads to discover your best, highest-converting keywords.

  • Establish a reputation for yourself online. Provide your expert information for free to other sites, and you'll see more traffic and better search rankings. Be sure to include links back to your website.

  • Use email marketing to turn visitors into buyers. On your website, you can ask visitors for their email addresses. When you build an opt-in list, you're creating one of the most valuable assets of your online business. These are people who have expressed an interest in your product or service and who you can market to directly.

  • Always follow up. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them.

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