Building a Business
How to Extend Your Brick-and-Mortar Holiday Sales Beyond the Holidays
The holiday season isn’t just about sales. It’s about data.
By Gene Marks
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Business Operations & LogisticsDon’t Bank on Holiday Sales to Save Your Bottom Line — Here’s How to Engage the Discount-Driven Customer Year-Round
Consumers are expected to hit holiday spending records this year with more shoppers than ever looking for deals. Instead of focusing on what’s directly in front of them, retailers should be looking ahead to the next holiday season and offering deal-hunting solutions year-round. -
Building a BusinessSummer’s Here, But It’s Not Too Early to Think About Your Holiday Inventory. Here’s Why — and How to Plan Successfully
Let’s look at six ways you can successfully plan for increased inventory demand during the holiday season. -
MarketingHo-Ho-Holiday Marketing For Brands — 8 Strategies to Make Your Brand the Star of the Season
Gear up for the festive frenzy with expert marketing insights and strategies. From understanding your audience to sprinkling some affiliate magic and AI, this guide will ensure your brand sparkles this holiday season. -
Thought LeadersBlack Friday and Cyber Monday Might Be Over—But These Little-Known Strategies Will Help You Sell Big in December
Are you ready for the holiday shopping surge? Here’s how to keep up with demand and sell big this season.By Mary Hood -
MarketingGet Your Amazon Business Ready for the 2022 Holiday Shopping Season With This Step-By-Step Guide
The holiday shopping drive will be here in a blink of an eye. Is your Amazon business all set? Use this guide to decide. -
MarketingHow Holiday Marketing Can Help Enhance your Brand Image
The right approach and tactics can help brands build customer trust and credibility while increasing holiday sales.By Jessica Wong -
Online PresenceHow to Run a Successful Social-Media Campaign for the Holiday Season
A successful holiday campaign can be challenging, but the effort will be well worth it.By Jessica Wong -
MarketingFree Webinar: 5 Strategies to Prepare Your Business for the Holiday Rush
Learn to prepare your business for the holiday rush-both in terms of sales and operations. -
Business Operations & LogisticsHow to Manage Cash Flow During the Volatile Holiday Season
This time of year has its highs and lows for cash flow. Then there’s the slow post-holiday phase: Are you keeping track? -
Thought Leaders7 Ways Ecommerce Businesses Can Prevent Holiday Fraud
An important tip for marketing/production teams: Keep communications open. Amid the holidays’ glut of orders, “surprises” let fraudulent transactions creep in.By Kevin Lee -
Business News10 Surprising Deals, Tips and Tricks for Cyber Monday
Keep an eye out for unconventional deals — and deals that aren’t really deals at all. -
Business NewsAmazon Says the 2016 Holiday Season Is the ‘Best-Ever’
The company said more than 72 percent of its customers worldwide shopped through mobile devices.By Reuters -
Marketing8 Holiday Tips for Better Branded Video Content
Strengthen your brand image through appropriately themed video content. -
Marketing5 Examples of Brands Doing Holiday Marketing Right
Let your imagination and storytelling skills run wild as you promote your brand during this merry, hopefully profitable, season.