Hanine El Massri
Account Manager, Atteline, and Vice-Chair of the NextGen Arabia Committee, PRCA MENA
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Don't Jump On The Bandwagon: Three Things Brands Should Consider Before Championing A Social Cause
It is true that, if done right, championing a social cause can create a strong impact on communities. But, if done wrong, a potential backlash can be foreseen, and a brand's image is at risk.
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