Get All Access for $5/mo

Apple Doubles Storage Capacity of iPhone, iPod Touch Apple has doubled the capacity of both its iPhone and iPod Touch allowing new customers to spend $100 more and get twice the storage for music, movies, pictures, and podcasts than available with previous models.

Apple has doubled the capacity of both its iPhone and iPod Touch allowing new customers to spend $100 more and get twice the storage for music, movies, pictures, and podcasts than available with previous models. Introduced today, the 32GB iPod Touch sells for $499 and the 16GB iPhone goes for $499.

Pricing on existing iPod and iPhone models stays the same. But if you're in the market for a new iPhone or iPod Touch, spending $100 more to double your capacity is a pretty good deal.

Of course the larger capacities may rile some existing iPhone and iPod Touch users as was the case when Apple dropped the price of the iPhone .

Could this be seen as another stab at the early adopters? Of course that was not Apple's intentions, but that is an obvious consequence of an upgrade of this magnitude less than a year after the initial release. But it's okay, early adopters, pull that knife out of your back and listen to what Apple has to say is the reason for the upgrade.

Greg Joswiak, Apple's vice president of iPod and iPhone product marketing said in the release, "For some users, there's never enough memory." This is definitely true, especially with music collections shifting completely digital, but Greg, it still stings for those of us picked up a 16GB iPod Touch merely months ago to have a new bigger and better model become available.

It's kind of funny to think about it, but who would have thought the world would get so upset over a product improvement? Isn't that what companies are supposed to be doing?

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Is One Company to Blame for Soaring Rental Prices in the U.S.?

The FBI recently raided a major corporate landlord while investigating a rent price-fixing scheme. Here's what we know.

Making a Change

How to Prepare Your Kids For Their Future Through Valuable Business Lessons

As a father of triplets, I understand firsthand the desire to prepare my kids for an ever-changing professional landscape. But where do you start? If you're looking for a few actionable ways to get your kids involved in business, consider trying some of these tips.

Franchise

Arby's Launched a Burger-Shaped Golf Driver for Father's Day — Here's How to Get One

This is the latest in a line of creative marketing campaigns from the brand.

Employee Experience & Recruiting

Knowledge Based 9-5 Jobs Will Slowly Become Obsolete. This Is How To Prepare.

Both businesses and independent workers should prepare for this changing worker environment.

Side Hustle

'I Could Never Go Back to Corporate': She Quit Her Silicon Valley Tech Job After Her Creative Side Hustle Hit 6 Figures

As a college student, A Jar of Pickles owner Kirstie Wang found it difficult to focus in class — instead teaching herself Adobe Illustrator and Photoshop.

Thought Leaders

How Leaders Can Create a Resilient Workforce and Support Employee Mental Health Challenges

Are you prepared to support the mental wellness of the incoming workforce?