Pizza Hut, Pasta Bravo Test Co-Branding <b></b>

Aug 7, 2002

Share

Louisville, Kentucky--Yum! Brands Inc. officials said the company's Pizza Hut brand would enter into a co-branding test with Aliso Viejo, California-based quick-casual chain Pasta Bravo through a licensing agreement. The test, according to Yum! officials, would involve existing dine-in Pizza Huts, which could be company- or franchise-operated. The company gave no indication of the timeline for the test.

Yum! also is currently testing co-branding Pizza Hut with Back Yard Burgers and A&W. - Nation's Restaurant News

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Want to Start a Simple Business That Helps the Planet? After 'One Night's Worth of Research,' He Started an Eco-Friendly Gig and Now Makes $200,000 a Year
I've Negotiated High-Pressure, Multi-Million-Dollar Deals for Artists Like Bruno Mars and Enrique Iglesias — Here's the Strategy That Always Helps Me Win
This Toxic Money Habit Is Becoming More Common — If You've Picked It Up, Your Finances Are at Serious Risk, Expert Warns
'This Year Almost Broke Me': Tom Schwartz Reveals 'Scandoval' Almost Shut Down His Restaurant After Losing 80% of His Business
'Not What Anybody Signed Up For': A Legal Expert Weighs in on the Labor Rule That Could Destroy Franchising
Anyone Can Try the Simple Strategy That One Billionaire Investor Used to Make His First Million Dollars Tax-Free

Most Popular

See all

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

By Eve Gumpel

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

By Amanda Breen

Business News

These Are the 10 Most Profitable Cities for Airbnb Hosts, According to a New Report

Here's where Airbnb property owners and hosts are making the most money.

By Sherin Shibu

Side Hustle

How to Turn Your Hobby Into a Successful Business

A hobby, interest or charity project can turn into a money-making business if you know the right steps to take.

By Bidhan Baruah

Business News

An Iconic Las Vegas Casino Is Shuttering This Summer After 34 Years

The Mirage will close on July 17.

By Emily Rella

Starting a Business

This Couple Turned Their Startup Into a $150 Million Food Delivery Company. Here's What They Did Early On to Make It Happen.

Selling only online to your customers has many perks. But the founders of Little Spoon want you to know four things if you want to see accelerated growth.

By Entrepreneur Staff