📺 Stream EntrepreneurTV for Free 📺

Locals Say Living in Salem During Halloween Has Become a "Nightmare" The historic Massachusetts city, famous for its Witch Trials, is bedeviled by tourists.

By Jonathan Small

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

The Salem Witch Trials took place in the 1690s when over 200 people were accused of practicing witchcraft—and 20 were executed.

But rather than hide from their dark past, Salem decided to embrace it. Every October for the last 40 years, the small coastal city throws what the tourism board breathlessly calls "the largest celebration of Halloween in the world!"

Close to a million tourists descend on Salem for a month-long festival that includes a witch's brew of candlelight ghost tours, haunted mansions, museums, parades, shopping, live music, and wicked good food.

But this year, some residents and merchants are calling the Halloween festivities a spooktacular mess.

According to Boston.com, the quaint city with a population of 43,350 people has been inundated with an unprecedented 100,000 tourists a day, clogging up traffic, blocking access to stores and restaurants, taking up parking spots, and making life exceedingly difficult for the people who live and work there.

"Salem is a small town. There's a backup on the highways for miles," one local told pub owner told Boston.com. "That's the biggest issue that a lot of residents in Salem have, because they can't get anywhere. They can't even go out for groceries or emergencies or anything like that because trying to get back in is a nightmare."

Business is booming for some shops and restaurants that cater to tourists, which is welcome news after the pandemic. But other merchants complain that their regular customers can't access their businesses in October. Even for businesses that are thriving, a staffing shortage has made it challenging to handle the massive crowds.

The overall frustration of Salem locals was captured by Kyley Dolan, 33, who told Boston.com: "Salem is not Disney World. Salem is a small city with historic infrastructure. The streets are small; the buildings are small. Salem doesn't have the space to accommodate 80,000 extra people every day."

Mixed response on Twitter

After the Boston.com article was published, people took to the Twitterverse to weigh in.

Some were sympathetic to the plight of the locals.

Others not so much.

Jonathan Small

Entrepreneur Leadership Network® VIP

Founder, Write About Now Media

Jonathan Small is an award-winning author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, Entrepreneur, and Condé Nast. He has held executive roles at Glamour, Fitness, and Entrepreneur and regularly contributes to The New York Times, TV Guide, Cosmo, Details, Maxim, and Good Housekeeping. He is the former “Jake” advice columnist for Glamour magazine and the “Guy Guru” at Cosmo.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Business News

Samsung's New Ad Pokes Fun at Apple's Controversial 'Crush' Ad

Creative universes overlap in a new ad from Samsung.

Starting a Business

This Couple Turned Their Startup Into a $150 Million Food Delivery Company. Here's What They Did Early On to Make It Happen.

Selling only online to your customers has many perks. But the founders of Little Spoon want you to know four things if you want to see accelerated growth.

Branding

All Startups Need a Well-Defined Brand Positioning Statement. Here's a 3-Step Framework to Help You Craft One.

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.

Business News

An Ohio Pub Is Going Viral for Its 'No Exceptions' Door Policy — Here's Why

Only people of a certain age can grab a drink on a Friday or Saturday night at Donerick's Pub in Ohio.

Business News

Dell Is Labeling Hybrid Employees With 'Red Flags' Based on How Often They're in the Office

Dell will consider the frequency of employee badge swipes when it determines how hybrid employees are reviewed, rewarded, and compensated.